Toyota Reduces 2014 Prius Plug-In Price

PriusPlugIn

When it arrives in dealerships in November, 2014 Toyota Prius Plug-ins will have less of a charge — not in their electric motors, of course, but in their starting prices. The Plug-in Hybrid will start at $30,800 and the Plug-in Advanced trim at $35,715, a $2,010 and $4,620 reduction, respectively. Both prices include an $810 destination charge.

Toyota said the hybrid hatchback's price cut will not mean less content for buyers. To the contrary, the 2014 version adds standard features including heated cloth front seats, remote climate-control activation, 10-spoke alloy wheels and an additional year of roadside assistance through ToyotaCare for a total of three years. Toyota also says the 2014 model will be able to drive farther in EV mode, but didn't elaborate; the 2013 version can travel around 15 miles in EV-only mode.

Meanwhile, the Advanced model will continue to offer a standard navigation system, heated SofTex artificial-leather front seats, an eight-way power-adjustable driver's seat with power lumbar support, a head-up display, and the Safety Connect emergency-assistance and safety system. Also available on the Advanced model will be a $2,610 Technology Package, which adds radar cruise control, collision warning, and LED headlights and fog lights.

The Prius Plug-in also qualifies for a $2,500 federal tax credit, as well as a $1,500 clean-vehicle rebate and carpool-lane sticker in California, again one of only 15 states in which the plug-in will be available. The other states are Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii.

Related
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Comments 

carma

This is tempting, because the Prius is such a reliable car. My 7 year old Prius has not had a single problem and is currently averaging 54- 60 mpg in mixed driving. It even has the original 12 volt accessory battery that they said wouldn't last very long because it's smaller than what goes in other Toyotas. The traction battery pack actually seems to work as good as new, though I know that's not possible. So I would consider this upgraded plug-in Prius, especially if they fixed the less than ideal driving position of my gen 2 model. Mine is also prone to wandering a bit on the highway in high crosswinds and it would be good if Toyota improved that too. Otherwise I can't complain. I've saved $7,000 in gasoline costs compared to mid sized v6 I traded in. That, added to the $3,200 tax credit I received, has paid for half the car. Now 7 years later it's still worth 50 percent of what I paid for it. Hybrids are a good financial as well as environmental deal.

Ken L.

I agree that the Prius is an amazingly reliable car. And I too saved a lot of cash, compared to my previous vehicle. I just wish it was more fun to drive. I upgraded the rims on my 2010 to 17" just to make it look and handle better, but it's still pretty boring. Noise isolation on the highway could be improved as well. Oh well, I guess you still can't have your cake and eat it too, but it's getting there...

Others

Sweet, it actually starts at only 29,990 only. 1st Plugin at 30K price tag.

Its because of the decline in the battery price reduction. Even a few hundred unit increase in sales will give a boost to EV/Plugin sales.

Many EVs and Plugin's price have gone down like Focus, Volt, Leaf, Spark, etc.

Bill

Have an '05 with 240K miles. Wouldn't trade it for a new one.

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