Subaru Cancels Tribeca SUV


Subaru has decided that it's the end of the line for its unpopular midsize SUV. The automaker's Product Communications Manager Jessica Tullman confirmed to that model-year 2014 will be the Tribeca's last. 

Production will end in January 2014, and deliveries to retailers will end in February. The move is not surprising. The Tribeca historically has been a weak spot in Subaru's lineup; Tullman told us that the automaker has only sold 78,000 of them since it debuted in 2005. In comparison, Subaru sold 90,073 units of its Outback compact crossover during the first nine months of 2013; only 1,247 Tribecas were sold in that same timeframe. 

The automaker isn't exiting the midsize SUV segment completely, however. "The company has announced that it plans to return to the midsize SUV segment with a three-row vehicle in the future," Tullman said.

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By Jennifer Geiger | October 18, 2013 | Comments (4)



It's ironic that Subaru wasn't successful in this segment given their specialty. Of course, if they could ever build a good-looking vehicle, I'm sure that would help.

Brady Holt

Subaru is waaaay overdue for replacing the Tribeca with something more utilitarian. It's essentially not been fielding anything in what could have been one of its core segments.


The problem with Trib is that it has no market. Price-wise it is medium-large SUV, space-wise - it is small but with miserable fuel efficiency. so, who will buy it?

Kim Holderness

I bought one a few years ago and we used it to lug around out video equipment for our hilarious music parody videos. Unfortunately, one of my kids crapped on the seat, so we had to dump it. It's a shame because my family looked SOOOOOOO CUTE in it!!! Tee Hee!

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