Kia Teases Flagship Luxury Sedan


Kia has made no secret of its intentions to introduce a large, rear-wheel-drive luxury sedan to its current U.S. lineup. Teased early last year as the K9, then introduced overseas as the Quoris, Kia announced the flagship sedan's official U.S. name, and it sounds more like what you'd call a futuristic robotic police dog than a luxury sedan: the K900. It will debut at the Los Angeles Auto Show next month.

The K900 is scheduled to go on sale in 2014 with a V-6 or V-8 engine and "...take value to new levels of sophistication," according to Kia. The K900 shows off nearly identical exterior likeness to the front-wheel-drive Cadenza already offered in the U.S.

Other than Kia's brief teaser, there's little information about what "value" and "sophistication" the K900 will feature when it arrives. We'll have more information when Kia debuts the K900 at the L.A. Auto Show on Nov. 20.

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I just hope it doesn't take the same route as the Cadenza as far as price and missing options. Hope it's more like the Equus.


I don't think this will sell well. I don't see the business case for them to offer this unless its for an Optima owner that wants to move up a class. The 5, E-class, and A6 dominate this class and the mid-tier with the GS350 and M37. The Genesis and RLX are bit players. In other words, too much competition for the K900...



Um, the Genesis OUTSELLS the A6, GS and M and that's despite not having AWD.

The K900 won't sell nearly as well as the Genesis, however, since it is a "tweener" in size and price between the Genesis and Equus.



You are correct that the Genesis has outsold those models (by 2000 units). I'm just stating the average buyer in this class will not cross shop the K900 or the Genesis with the other luxury brands. These will just be buyers stepping up from the Sonata or Optima.



Do you really think the typical Sonata or Optima buyer can afford a Genesis (esp. the R-Spec), much less the K900?

Maybe not so much the Germans (tho the R-Spec has quite popular among BMW owners), but the Genesis has put a hit on sales of the GS and M ever since it launched.

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