The Business of Redesigns


Every year, automakers introduce dozens of new cars, and most of those are redesigns of a previous model. Why are these re-engineered, revamped and revved-up models so important to automakers? What do they really cost? And what do they mean to the bottom line? In this series of infographics, we'll look at the state of redesigns and use the refreshed 2014 Dodge Durango as a case study. The first infographic below details the impact of a redesign on automakers.

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By Patrick Olsen | September 23, 2013 | Comments (1)



Chrysler has done a good job redesigning their fleet. Ford, too, has managed to rehab their fleet to a new look. GM seems to lag in the redesign process. I'd really like to see them follow a systematic process. Take Honda for instance. Yes, they're predictable, but consistency isn't bad. After 3 years, slight redesign. 3 years later, new vehicle. Each model looks fresh or has fresh features. The Camaro looked old the day it hit showrooms and the refresh still isn't for sale yet. I hope they take a page from the imports and keep their products fresh.

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