Toyota Cancels Matrix

Toyota-matrix
Citing a renewed focus on its redesigned-for-2014 Corolla sedan, Toyota confirmed that model-year 2013 will be the last year for its Matrix hatchback.

"With a strong lineup of both Scion and Toyota compact and subcompact hatchback models available, along with the new Corolla this fall, both brands will be well equipped to address a wide range of consumer needs in their respective segments," Toyota spokesperson Maurice Durand told Cars.com.

When the hatchback debuted for model-year 2003, it shared a platform with the now-obsolete Pontiac Vibe. Discontinuing it now makes sense, since the Matrix also shared components with the previous-generation Corolla. Poor sales also make killing the hatchback a no-brainer; according to Durand, the Matrix accounted for only 0.2% share of its segment sales.

The compact hatchback is doing well in other markets, however. "The Matrix model will continue to be offered in Canada, where it is manufactured and continues to enjoy popularity with consumers," Durand said.

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Comments 

Brandon

If gas prices here were what they are in Canada, the Matrix would be more popular. Alas, it will be missed. I liked this car.

a

I had no idea they were still making it. I thought it died around the same time as Pontiac.

Dan

I find it interesting when a manufacturer cites "poor sales" as a reason to discontinue a car but they haven't updated the design for several years. "Death by neglect" would be a more fitting reason.

Tony

This car is a POS. Good idea, but bad execution. This is why it didn't sell.

So we are in the matrix :o

Ken L.

Maybe now everyone can stop complaining about Toyota lumping Matrix sales with Corolla figures...

The model seems beautiful, its moving to the next step, but need something more...

J.C.A.

Ken L., It was originally labeled a Toyota Corolla Matrix and also as Pontiac Vibe. It was built as a joint effort between Toyota and GM.
I drove my Mom's 2003 from north of Boston, to Long Island New York in Summer 2003 and was quite impressed. Impressed enough to purchase a 2004 Vibe...which turned 110,000 miles last week !
I have replaced a windshield, which broke at the 1st service on the dealers lift, a set of tires and 2 sets of brake pads/shoes and rotors in the almost 10 years I've owned this car.
Lots of oil changes too, but otherwise it has been bullet proof reliability wise.
If I ever consider another vehicle for a NEW purchase, Toyota is right at the top of the list. If they keep the Corolla line going, it will be my choice. B.

J

They had been neglecting the car for way too long...
Gone were the good XRS of the 1st gen due to failing to meet the emissions.
2nd gen's S trim just doesn't cut it, not to mention all those de-contents over the years.

Vik

Hey Toyota- now is the time to bring back the Toyota COROLLA ALLTRAC WAGON. You had a winner in that vehicle, then in the Matrix AWD, now is the time to resurrect this idea in your current model lineup to fill the void.

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