Would You Buy a Pink Car?

2014-Chevrolet-Sonic-Deep-Magenta-Metallic
Unless your neighbors sell a lot of Mary Kay cosmetics, pink cars are pretty scarce, but it seems like Chevy is on a mission to make pink the new black. The bow-tie brand is releasing its second pink car, the 2014 Chevrolet Sonic, in Deep Magenta Metallic.

It's the first in a series of limited-edition colors and boldly more Malibu-Barbie- esque than Chevy's last bubble-gum-inspired offering, the Spark in Techno Pink.

"We know that about one-third of our Sonic buyers note exterior color as an 'extremely important' factor in their purchase process — a higher percentage than other small car buyers," Michelle Killen, lead creative designer in General Motors' color and trim studio and exterior paint expert for Chevrolet, said in a statement.

But why pink? According to GM designers, the color is a "lasting trend," but it doesn't sound like many car shoppers agree. Chevrolet spokeswoman Annalisa Bluhm told us Techno Pink only "accounts for 10% of all Sparks sold — and they are not all to ladies, either!"

The Sonic in Deep Magenta Metallic will be available August through October. Next up will be Cool Blue from November until March followed by Dragon Green during the first quarter of 2014.

Related
Can Choosing the Wrong Color Lower Your Resale Value?
Who Buys the Chevrolet Spark?
Research the 2014 Chevrolet Sonic

Comments 

M

If i was a girl or gay guy id buy a pink car

M

Scratch that. If I was an idiot, or a bigot, or a sexist I would judge someone based on car color.

Barry O.

If I was a Democrat I'd buy any feminine colored car.

AladdinSane

Remember y'all: Back when Elvis was recording for Sun records he too had a pink Caddy two tone (white top. pastel pink lower body), which he drove for a while...it was supposedly a gift for his Mom. I do believe he had a couple of Caddys throughout his lifetime that were pink. So? What's the big deal and who cares what exterior color someone wants his or her vehicle to be...Express yourself, peeps...
Peace!
AladdinSane

freethinker

I wonder how many of those 10% pink Spark sales were to rental companies, who will buy the cheapest, most unwanted dump of junk they can get their hands on.

I would definitely buy :)

C Moore

I actually painted a car pink years ago. It was a 1957 Chevy Bel Air 4-door hardtop, so it worked.

Soakee

Remeber the Panther Pink Mopars of the early '70's? The color may not have been considered "manly", but the cars certainly were. I wouldn't call Chevy's "Techno Pink" a bold color, but buying a car in that color is a bold choice.

Steve

If I needed a marker the same color as the Sonic pictured in this article, I would certainly choose something else in the box. It seems like these bold colors would grow old fast, whereas the traditional black, white, silver, and red always seem age more gracefully. But then again, I'm probally just boring :)

boeingboy

I'd buy a car if it were the right color pink. Not a fan of that pink.....

fordLaser

I bought a pink car as a backup, and ended up using it more than my GTI `cause of fuel economy. I sold the Golf and I like pink.

mal

I've taken an informal poll of women. . Most would buy a jeep or a small truck.or car in hot pink or cotton candy pink. I've prob asked 200 people I'd say.

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