April's Fastest- and Slowest-Selling Cars

2013-lincoln-mkz
April's fastest-selling cars mixed luxury models with recent redesigns and, oddly enough, a few oldies. The Audi Q5 and Q7 — frequent speedy sellers despite their age — met the likes of the BMW X3, Land Rover Range Rover, Mercedes-Benz GL-Class and Lincoln MKZ. A couple 2014 redesigns also made the list: the Subaru Forester and Chevrolet Impala.

It's good news for Ford's Lincoln division, whose redesigned MKZ has been hampered by production setbacks during its launch. Both the MKZ and MKZ Hybrid were among April's fastest-selling cars, reprising the cars' March appearance — but with a key difference. As we reported on April 2, March's brisk sales pace didn't translate into higher sales, but that changed in April. Lincoln shoppers bought 4,012 MKZs and MKZ Hybrids, up 115.4% versus April 2012. It was the best month in the nameplate's seven-year history, Ford proclaimed.

A few oddball cars often land among the fastest sellers, and April was no exception. The current Scion xB hatchback hit dealerships in May 2007 while Nissan introduced the current Frontier pickup truck at the 2004 Detroit auto show. In car years, the elder Nissan is somewhere between actors Michael Caine and Christopher Plummer — and it hasn't aged as well. But the Frontier and xB spent little time on dealer lots in April, and both have minimal incentives. Go figure.

April's slowest sellers document the continuing sales trickle for two cars: the Acura ILX Hybrid and Chevrolet Malibu Eco. Both variants make up a good chunk of their respective nameplates in Cars.com new-car inventory, but they took 150 and 229 days, respectively, to move. Contrast that with April's 51-day monthly average, which stayed about even with March (48 days) but came in a bit slower than April 2012's 45 days.

Here are March's fastest and slowest sellers:

April Movers

April Losers

Cars.com Picks

About the Lists
The Fastest- and Slowest-Selling Cars list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other websites. We look at 2013 and a handful of 2014s now, calling the fastest sellers Movers and the slowest ones Losers.

For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high-performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. To highlight all slow sellers, losers have no such threshold.

Our Picks highlight cars that take a significant time before they're sold and might be overlooked by shoppers. Dealers could be more motivated to sell these cars.

Related
Top 10 Best-Selling Cars: April 2013
March's Fastest- and Slowest-Selling Cars
More Automotive News

Comments 

Interesting data to see some of the winners and losers. I know its been a few months since this data was posted, but looks like the Toyota Rav4 has been doing well for a while now!

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