Chevrolet Lowers Prices on 2013 Malibu

2013ChevyMalibu

Online searches are increasingly important for selling cars, and GM has recognized this, deciding to drop the Chevrolet Malibu's price as much as $770 on some models in an effort to improve the car's position in search results.

The average price reduction for the 2013 model will be about $450, Russ Clark, Malibu marketing director, told Bloomberg News. The move puts the Malibu before rival Toyota Camry in online searches that arranges results by price. "We did it in order to try to generate more potential traffic on the car both on the websites as well as dealers, but I can't tell you that January itself was a big change just because of that," he said. "It recognizes the competitiveness of the segment and ensures that we remain on the shopping list."

The price cuts vary by trim level, but they've now made the starting price $345 lower on the base 1LS trim, putting it at $22,805, including an $810 destination fee. This does bring it in lower than the Camry base model at $23,030, including a $795 destination charge, and has worked to reposition the Malibu in searches on Cars.com.

Other trim levels get different price cuts; the 1LT version drops $770 while the 2LT and Eco models fall by $300. Searching by price does indeed now list the 2013 Malibu ahead of the 2013 Camry, but the Malibu still ranks behind other midsize family sedans such as the Nissan Altima, Ford Fusion, Honda Accord, Kia Optima, Hyundai Sonata, Mazda6 and Volkswagen Passat.

The Malibu has performed less than spectacularly for GM since receiving its latest update, moving to a global platform with a shorter wheelbase than the model it replaced. That lack of interior volume and commensurate bump in price has not helped Malibu move much beyond sales levels seen before the redesign. Autodata reports that sales were up 7.8% in January to Camry's 13% rise; both models are lagging behind the 14% gain seen by the U.S. market overall. Malibu sales were up just 3% in 2012 despite the introduction of the new model, and they were down more than 6% in 2012's fourth quarter. To try and address this, sources have suggested that a quick refresh is underway at GM to make the Malibu more competitive by reworking the rear passenger seats to eke out more room from what is a somewhat cramped space.

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Comments 

d

i've seen many starting to pop up at Avis & Hertz, many are the LTZ trim models...

Tony

They can give them away - taxpayers fill fit the bill anyway.

Skankzilla

What was their slogan for this car again? Oh right, "Camry beware." Hilarious!

slinky

camry le looks a lot better than this. The se camry puts it to shame.

Steve

The old saying "you get what you pay for" seems to suggest these cars were overpriced to begin with. Especially when the article says it ranks pretty much on the bottom of the mid-car segment. In the end, the Camry has a well respected reputation that will be hard to beat no matter what car is on a chart or graph next to it. Lower pricing might help some, but if anyone is going to buy a Malibu in the first place, why not wait for the revamped one this year.

Yolanda Johnson, Fleet Mgr

Yeah, GM is going to have to lower the price because many of the 2010/2011 and even some hi-mileage 2012 fleet Malibus are being dumped on the used car market around the major airline hubs.

At auction, Malibu is less attractive than a Camry, Corolla, Elantra or Sonata because the Malibu was not much in demand on the new-car market.

If you're interested in a Malibu, you could waggle a sweet deal, like maybe $10K-12K for an LTZ, depending on region.

Our employees will get first bid on all our fleet vehicles, before auction.

Joe Goodart

2013 Malibu is nothing more than a perfumed pig. To compare it in price to a Camry is a joke. Not that I am a Camry fan I am not but it is a well engineered car and thus will retain its value. Malibu is rated last in this segment even with new design. They will need more than a quick tweak for this car to keep it from falling further behind. It is Ugly too. I like the Fusion just because of the looks. May not be the best of the bunch, but it looks good and is a decent performer according to the rags. The good thing for consumers about the Malibu is it will be cheap on the used market if you need a low cost car with decent reliability it may be a good value, that is if you can live with all the shortcomings of the vehicle.

sheth

There is delusion running rampant in this thread.

1. Sales have gone up 4 or 5 months in a row
2. There are minimal incentives on the car
3. Last month the Malibu outsold Sonata/Optima for the first time in several months
4. Malibu's interior volume is about the same as its competitors, it just has less rear seat room than the larger cars in the class. Trunk is largest in class
5. The article mentions that sales were up only 3% last year but aside from the ECO the Malibu wasn't available until last fall. Not really much time to make a major impact on annual sales.
6. The price adjustment isn't only aimed at Camry, thats just one car mentioned as a target. I can't believe so many people are getting upset because they think Chevy is somehow disrespecting the camry. BTW, its not wise to brag about camry sales and then turn around and insult Malbu for fleet sales- camry is a big time fleet car. Rental and taxi services love the camry.

sheth

plus they have finally increased incentives on Malibu. You can get up to $2500 for a limited time, that will definitely attract buyers.

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