Super Bowl Ad Announces Price of 2014 Mercedes-Benz CLA-Class

According to a Mercedes-Benz ad running Sunday during Super Bowl XLVII, you won't have to make a deal with the devil to own a luxury vehicle and enjoy all of the "seductive" side effects that come with it. The 2014 Mercedes-Benz CLA-Class — the automaker's first front-wheel-drive compact sedan — will start at $29,900 when it hits dealerships in September (no word yet on the destination charge), according to the TV spot. The CLA-Class starts higher than many competitors, including the 2013 Audi A3 ($28,165), 2013 Acura ILX ($26,795) and 2013 Buick Verano ($23,965). All competitor prices include destination.

The entry-level CLA-Class borrows styling cues from its pricier "four-door coupe" sibling, the CLS-Class; it shares the larger car's frameless windows and sloping roofline. The swoopy appearance isn't just an aesthetic addition but an aerodynamic one. Mercedes-Benz claims the CLA-Class is the most aerodynamic production car in the world, besting the Toyota Prius.

The CLA-Class' 208-horsepower, turbocharged 2.0-liter four-cylinder is mated to a seven-speed dual-clutch automatic transmission and has a top speed of 149 mph. Mercedes-Benz promises spring 2014 will bring the CLA250 4Matic all-wheel-drive model; meanwhile, a pop-up note near the end of the Super Bowl ad teases viewers with a chance to win a trip to New York to see the CLA45 AMG; we expect it to debut at the 2013 New York Auto Show. Check out the video above.

2014 Mercedes-Benz CLA: First Look
2014 Mercedes-Benz CLA: Photo Gallery
2014 Mercedes-Benz CLA-Class Video


Frank R.

Jeez my neighbor just bought a brand new, but left over, 2012 Acura TL, for $30,200. I recently took it for a test drive and was very impressed with how comfortable and fast the car was. I much rather spend $30,000 on a TL than this poser MB.

Chris Murray

This is a great looking car & I'm interested in buying it. However, it's a bit of a stretch to consider it as new and innovative as MB claims. If you compare it to the B class (which has been available in Canada since 2005, the technical specs (including weights and dimensions) are nearly identical. The engine, transmission, and many interior appointments (particularly the dash) are identical. Would it not be better to just call the CLA a variant on an existing model?


Chrysler better focus on quality. My new 200 was good for about 10,000 miles and has had multiple problems since. Currently waiting for parts for another fix.

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