Honda Urban SUV Concept at the 2013 Detroit Auto Show


  • Looks like: Honda is getting ready to enter the subcompact SUV segment
  • Defining characteristics: Aggressive styling for a Honda
  • Ridiculous features: Light-pipe head- and taillamps
  • Chances of being mass-produced: Confirmed — launches in Japan later this year and in late 2014 for the U.S.

Honda has announced a new segment entry for the U.S. market, a subcompact SUV based on the small Fit hatchback. The rather uncreatively named Honda Urban SUV concept offers a sneak peek at this upcoming new model, which will share both a platform and a manufacturing plant with the Fit in Honda's new Mexico assembly facility.

More 2013 Detroit Auto Show Coverage

The new crossover will slot below the CR-V, coming in nearly 9 inches shorter than Honda's popular compact family SUV. It will retain some semblance of off-road capability, according to Honda, for active young people who want to be able to head to the countryside on a weekend escape.

Inside, Honda's vision for the Urban SUV concept (the concept at the auto show has no interior) is rather conventional, featuring an instrument panel that could easily translate into a production form. The concept reportedly uses Honda's Magic Seats system, which are featured in the Fit subcompact and allow for extraordinary flexibility in terms of seating arrangements and cargo hauling. The production version is expected to also make use of this system.

Honda's entry into the brand-new subcompact SUV category will bring the field up to two players — the Honda and the new Buick Encore, which has just been introduced. While popular overseas, it is still an unproven segment in the U.S., and it will be interesting to see if such small urban runabouts will find any popularity among American drivers.

Honda Urban SUV Concept

Honda Urban SUV Concept

Honda Urban SUV Concept

Honda Urban SUV Concept

Honda Urban SUV Concept

Honda Urban SUV Concept

Honda Urban SUV Concept

Honda Urban SUV Concept

Honda Urban SUV Concept

Honda Urban SUV Concept



I would buy one. I'd also buy a Fit or a Juke (which I know is bigger). I can't vote for 50,000 other people, yet Honda is definitely listening to me! And I'm a young professional, so there is a ZERO chance that I would buy the "other" option, a Buick!

Ken L.

Is the market for subcompact CUVs really that big? Honda had the Element and they discontinued it because it wasn't doing too well. I'm sure some of the styling cues will end up on a future Honda product.

Scott Peavey

I've had Hondas all my life, and this will be my next one! Currently have a CR-V and an Element, dumping the Element for this. Hope they offer an upscale version though with leather and navi!


I'll buy one. I've had three Elements, and would buy another, but alas, they stopped production. This will take the Element's place but I wish they'd make an optional clam-shell type hatch. A tailgte adds another two foot in cargo space which is handy on a short vehicle.


Any chance of them moving up the intro date in the US? Want one NOW!

Cheryl C

I will definately get one of these when they come out. I too am anxious to see what features and color choices will be available. So excited about this new Honda!

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