Honda Previews New Civic TV Spot Ahead of Rose Bowl
Honda has given fans of its Civic compact a sneak preview of the new advertising coming with the redesigned 2013 model, slated to debut next week during the Rose Bowl game on Jan. 1.
The minute-long YouTube spot, entitled "Things Can Always be Better" shows a host of innovative technologies and products, culminating with the new Civic hybrid, sedan and two-door "Si" — interestingly not calling it the Civic coupe. We've embedded the full spot below.
The redesigned model was unveiled at last month's Los Angeles Auto Show and gets a more upscale interior, new front and rear ends, and more standard equipment in what is largely a bid to satisfy the media critics of the car, as consumers have apparently been quite happy with the latest version. The improvements are indeed substantial and likely to make the popular compact even more so.