VW's Next SUV Aims at U.S. Market
Volkswagen has seen huge sales successes with Americanized versions of its latest Jetta and Passat sedans. The company now plans to do the same with its next SUV.
VW executives told reporters earlier this week that the next SUV would be built in the U.S. and tailored to American shoppers much like the Jetta and Passat.
What does that mean? This unnamed SUV will be larger than the current Tiguan but smaller than the Touareg SUV. There’s also word that it will cost less than the Tiguan, which starts at $23,820 including an $825 destination charge. Both SUVs have seen sluggish sales in the U.S.
Final decisions around the SUV have not been made, so we don’t expect to see it take shape until after 2013.
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So much for VW becoming a premium brand in the US. But if they are to succeed in their goal of doubling US sales and becoming the #1 auto maker in the world then this is what they must do. However they will only be able to ride on the laurels of their vaulted "german engineering" for so long.
After owning a Passat and a Mercedes-Benz for a year, I still don't trust in any vehicle coming from Germany.
There are really a lot of advantages when you choose to buy an SUV. Also SUV is known for its off-road capabilities and spacious nature.