A Billboard That Doesn't Ruin the View

Hammerpicture

While we don't often get this issue here in flat Illinois — Cars.com HQ is in downtown Chicago — we’ve all seen our fair share of chintzy, vulgar ads for fireworks, ambulance chasers … and let’s not forget adult book/video stores. Probably even more offensive are those electronic billboards with their bright hues and transitioning eye candy that all but demand your attention. If you live somewhere a bit more scenic, these flashy adverts are likely obtrusive.

A billboard in Los Angeles is trying to change that by getting its message across without diminishing the view of the hills beyond.  The installation above Hollywood Boulevard is an ad for Hammer Museum and its new exhibit "Made in L.A.," according to AdWeek.  The billboard's artist, Cayetano Ferrer, is also participating in the exhibit. While the foreground of the ad is meant to look like a movie teaser — an homage to the city’s most important industry — you can see that the background photo nearly perfectly matches the hills and houses beyond (from this angle at least).

We certainly wouldn’t mind seeing more of these types of ads, but we doubt an aesthetically pleasing billboard will get its point across better than one that screams its message via a 50-foot-tall megaphone.

Related
Los Angeles Billboard Fits Pleasantly Into Its Natural Surroundings (AdWeek)
More Automotive News
Digital Billboards in Jeopardy

By Colin Bird | August 24, 2012 | Comments (5)

Comments 

jorge

View looks ruined to me. This gets a 5 Boooooguuuuus rating.

We need fewer billboards.

er... has anyone considered what will happen to birds?

Card13

People always talk about the various in-car distractions to drivers, but electronic billboards are seriously some of the most distracting things on the road. Their blinding light really affects your vision at night. I don't know how they are still legal.

C

SAW THE EXHIBIT! It fits really well. Remember this is an ad for art.
Thanks for the love. The exhibit is about all the artists here in LA that either came here to work, didn't leave, or came back to work.
Acknowledging the idea behind this SO L.A. sign and all that surrounds it is great for the exhibit, LA, and 'Art' in general.

TC

I think that I shall never see
A billboard lovely as a tree.
Perhaps, unless the billboards fall,
I'll never see a tree at all.

~Ogden Nash, "Song of the Open Road," 1933

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