Buy a Scion iQ, Get a PlayStation Vita

IQ
It's no secret that Scion is after the youth market with its tiny, new iQ subcompact; now the automaker is adding a unique incentive to make it even more appealing that crowd. Customers who buy a 2012 iQ from May 1 through July 31, 2012 will get a PlayStation Vita portable entertainment system.

The PlayStation Vita has a high-definition touch-screen, dual analog sticks, front touch-screen and rear touch pad, two cameras and a built-in microphone. The Vita "provides an unmatched portable gaming experience," Toyota said in a statement.

At 120.1 inches long, the iQ is Scion's smallest car and went on sale late last year with a base price of $15,265. Sales are off to a tepid start, but the iQ is gathering steam. Scion only sold 248 units in December 2011, its first month on sale. Sales figures climbed to 1,285 units in March, however.

Comments 

PS

I feel like 15k is a bit too much for a car this small...Micro cars are useful for city driving but serve almost no other use at all. Atleast a Versa, Sonic, Rio, or Accent can seat a few more people and carry some luggage.

Max Reid

Yes, for similar price, you can get much bigger Versa Hatch. No wonder IQ sales are so low. This will also go down the way like xB & xD.

http://www.edmunds.com/nissan/versa/2012/features-specs.html?style=&sub=hatchback

jyd

I wonder how long it will be before this deal is reversed.

Interesting incentive to buy a car. Not sure how much the PlayStation costs, but I'm not sure it would get someone to buy the car that wasn't initially interested anyway.

M

Nope, playstation sucks. I'll buy preowned and spend the rest for an x-box

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