Subaru Prices 2013 BRZ at $25,495


Subaru announced today that its rear-drive BRZ sports car will start at $25,495 for the Premium trim with a manual transmission. That excludes a destination charge of $750. A few will trickle into dealerships at the end of this month, but expect the bulk to go on sale next month.

The starting price is $1,295 more than the BR-Z's sister vehicle, the Scion FR-S. The BRZ comes standard with a navigation system, xenon high-intensity-discharge headlights and Bluetooth connectivity; the first two features are absent from the Scion. Subaru's starting price runs $1,245 more than the Hyundai Genesis coupe and $3,295 more than a base Ford Mustang. In their base trims, both of the competitors lack navigation; the Genesis coupe also lacks xenon headlights and the Mustang doesn’t have Bluetooth connectivity.

An upscale BRZ Limited adds heated seats, leather and suede upholstery, dual-zone climate control, keyless access, a rear spoiler and a few other features. Beyond that, a Subaru spokeswoman told us there aren't many factory options, so a fully loaded BRZ Limited should come in well under $30,000.

Here's how it breaks down:

  • BRZ Premium with six-speed manual: $25,495
  • BRZ Premium with six-speed auto: $26,595
  • BRZ Limited with six-speed manual: $27,495
  • BRZ Limited with six-speed auto: $28,595
By Kelsey Mays | April 5, 2012 | Comments (2)


Chris K

Too bad it wasn't AWD. It would have been the ultimate DINK sports car for those of us in snowy climates.

I guess they already tried that with the SVX, but Subaru is big on bringing back unique concepts every 20 years or so, right? (Brat!)

I think this car kind of undercuts Subaru's AWD marketing. With this car they're saying "AWD is great for everything unless you want to have fun. For fun you need RWD." Those of us who have owned high-performance AWD cars know that's false, but it certainly doesn't fit into Subaru's AWD-centric marketing, and it definitely makes the WRX look more like a family hauler than hard-edged racer.

And then there's the fact that you can buy it with a Toyota badge on it instead. There are lots of people who equate a Toyota sticker with indestructibility, and won't even look at the Subaru because of this. Especially because of the lack of AWD.

I'm a big Subaru fan. Cool car, but I'm worried it won't do well.



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