Movers & Losers: March 2012
The Hyundai Elantra and Toyota Prius were in high demand in March, with just-released 2013 Elantra sedans staying at dealerships just three days before shoppers take them home — proof that if a car is executed right, it can sell fast even in its third year.
There are still nearly twice as many 2012 Elantras versus 2013s in Cars.com's national new-car inventory, and the 2012s moved briskly, too. They averaged just 10 days on dealer lots in March. That's well below the month's 41-day average, which was a tick slower than February's 39-day average but it's faster than March 2011, when new cars took 48 days to sell.
Media criticism and declining quality surveys on Ford's MyFord Touch system did little to blunt the Explorer and Edge, which stayed on dealer lots less than 10 days apiece. Ford's EcoBoost turbo four-cylinder, which gives EPA highway ratings of 28 mpg in the Explorer and 30 mpg in the Edge, may have blown some wind into the sails — and sales — for both SUVs. Less than 10% of 2013 Explorers on Cars.com have the EcoBoost four-cylinder, but more than 20% of Edges have the engine.
The rest of the winners include familiar nameplates: Subaru Impreza, Honda CR-V, BMW 328i, Lexus GS. In all, nine of March's 17 winners were on the list in February. It still flummoxes us why the 6-year-old Audi Q7 flew off lots — with no posted incentives, too. The smaller Q5, meanwhile, made its fifth straight appearance. It's been a mover since last November.
A tepid winter ended with record-high March temperatures, but — strangely — that did little to hasten convertible sales. Droptops made up seven of March's 10 losers. That outpaced February, when four convertibles made up the bottom 10. In perhaps a sigh of relief for Fiat, the slow-selling 500 escaped the Losers list, where it's been since last December. Still, it was a close shave: The 500 hatchback averaged 87 days on dealer lots, which left it just two spots off the list.
- 2013 Hyundai Elantra sedan: 3 days
- 2012 Toyota Prius plug-in: 4 days
- 2012 Toyota Prius c: 6 days
- 2013 Ford Explorer: 7 days
- 2012 Audi Q7: 8 days
- 2013 Ford Edge: 8 days
- 2012 Porsche Cayenne: 9 days
- 2012 Subaru Impreza hatchback: 9 days
- 2012 Hyundai Elantra sedan: 10 days
- 2013 Mazda CX-5: 10 days
- 2012 Honda CR-V: 11 days
- 2012 Land Rover Range Rover Evoque: 11 days
- 2012 Audi Q5: 12 days
- 2012 BMW 328i sedan: 12 days
- 2012 Hyundai Veloster: 12 days
- 2012 Volkswagen Jetta SportWagen: 12 days
- 2013 Lexus GS 350: 12 days
- 2012 Infiniti M56: 232 days
- 2012 Porsche Boxster: 169 days
- 2012 Porsche 911 convertible*: 131 days
- 2012 BMW 650i convertible: 109 days
- 2012 Chevrolet Camaro convertible: 107 days
- 2012 Nissan NV Van: 105 days
- 2012 Infiniti EX35: 100 days
- 2012 Volkswagen Eos: 98 days
- 2012 Jaguar XKR convertible: 98 days
- 2012 Mercedes-Benz SL63 AMG: 95 days
- 2012 Chevrolet Volt: 46 days
- 2012 Acura TL: 48 days
- 2012 Volvo S60: 53 days
- 2012 Ford Fusion: 54 days
- 2012 Dodge Durango: 58 days
- 2012 Infiniti G37 sedan: 58 days
- 2012 Dodge Challenger: 59 days
- 2012 Mazda3 sedan: 84 days
*As we've noted of late, the Porsche 911 includes the outgoing car (the 997, to Porsche enthusiasts) and redesigned (991) versions among its 2012 models. It's hard to quantify just how many 997s are slowing the car's sales pace, but either way, the 911 ranks at the bottom.
About the Lists:
The Movers and Losers list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other websites. We're now focusing on only 2012 and 2013 model years.
For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high-performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. For Losers, we have removed any threshold to reflect 2012 models that may have the greatest incentives.