Ford to Take Retro Looks Out of Next Mustang

Ford Evos Concept

When the next-generation Ford Mustang debuts sometime next year, consumers can expect a modern, luxurious look, according to the Wall Street Journal.

In a bid to stop sagging sales and attract the attention of a younger audience, the Mustang will lose its swinging '60s look and opt for a radical look that more closely associates the performance coupe with the redesigned 2013 Ford Fusion, according to Ford insiders who spoke with the Wall Street Journal.

The new Mustang will look somewhat like an Aston Martin, according to the Journal. Insiders who've seen the new Mustang said it is "almost a body double for the Evos concept," the Wall Street Journal reports.

The visual departure is a stark move from the current Ford Mustang's styling, which first debuted in 2005 to great acclaim. The current model features rounded headlamps, a "shark-like" nose, three-element taillamps, radial chromed air vents and a retro-inspired three-spoke steering wheel; they're all meant to conjure images of the 1967 Mustang.

While those features helped revive the Mustang then, sales have steadily fallen since. Last year, Ford sold 70,438 Mustangs, down 4.4% from 2010 and less than half the 166,530 it sold in 2006, according to the Wall Street Journal. The 2010 and 2013 refreshes have done little to stem falling sales. In fact, last month both the Dodge Challenger and Chevrolet Camaro outsold the Mustang. The reintroduced Camaro also outsold the Mustang last year, which is the first time that's happened since 1985, according to Jalopnik.com.

Ford thinks a model that's more in tune with today's car buyers will help attract a younger demographic and also distinguish its model against the retro-inspired Camaro and Challenger. Currently, the average age of a Mustang buyer is 51 years old, according to the Wall Street Journal, which isn't exactly old for a new-car shopper but still not good for a supposed youth-oriented vehicle.

A stark departure in styling wouldn't exactly be blasphemous for the Mustang, either. Before its 2005 redesign, the Mustang's styling had kept up with contemporary design themes; there was even a radical proposal to develop a Mustang off of a front-wheel-drive Mazda-designed platform in the 1980s. It ultimately spawned the Ford Probe.

Ford will keep a couple of retro looks for folks inextricably attached to the old Mustang; the Wall Street Journal says the new Mustang will keep its shark-nosed hood and round headlights.

Mustang Makeover: What Does Ford Have in Mind? (Wall Street Journal)

Comments 

Paul Tozier

...And we all know how popular the Probe was. The new Mustang will keep the round headlights? Curious to see how they take the horizontal slits and turn them into round openings...Big Ford guy, but I don't know....

eagle2x

Starting in 1973, Ford failed miserably when they began departing from the original 64-68 Mustang design. In 2005 Ford did great with the retro Mustang. Predict this new direction will be a repeat of the those puny looking 1974-80 ponies.

Variety by way of new car models is a good way to revive lagging sales. Competition is strong, and car manufacturers need to find new and innovative ways to retain customer loyalty. For Mustang aficionados, the redesigned 2013 Ford Fusion is something to look forward to next year. On my part, I am excited to learn more about the performance features of this next-generation Mustang. :)

fordguy

nooooooo please ford no. i beg you please don't ruin an american classic. i am apart of the younger demographic and the truth is i can afford an aston martin but i don't want one i want mustangs and muscle cars. this saddens me greatly. the great thing about the current mustang is that it looks retro but it has modern performance. think back to the probe or the 70-04 mustangs those were terrible looking they were just 2 door cars with a v8 if you had the gt. please don't go back to the old ways

Ken L.

I can certainly understand Ford's decision regarding the overhaul of the Mustang's redesign. I mean, seriously, how long did you expect them to milk the current retro design??? Sales numbers are down and almost everyone that wanted one, bought one. By going in a different direction, they can always return to a design with more retro cues far in the future, say about 15-20 years from now. The iconic Mustang will always be remembered by the 1964 1/2 model.

On the other hand, Dodge is smart. Rumor has it that they will not redesign the Challenger and instead, introduce the Barracuda -which can be modernized since most haven't seen or heard of it yet. By doing so, the Challenger will forever be remembered by what it was, and is. And that's the most badass muscle car, bar none. Thus, becoming highly sought after when it becomes a classic.

Dodobreeder

We own a 2006 Mustang GT 4.6 that is my wife's daily driver, and we like the way it looks. It reminds us of her dad's '64, and our own '68.

We won't be buying into the new look for Mustang, no matter how many retro touches it keeps.

Ben

We don't want a "luxurious and modern" sports car; we want a classic muscle car that is instantly recognizable. To change the Mustang like this would completely screw-up the muscle-car wars and Ford would lose a huge fan base. They need to remember that while, yes, people buy Mustangs for their performance, they are also bought for their classic (noticeable) design. We can expect (unless they also change) Challenger and Camaro sells to fly past the Mustang.

david the ????

The challenger did not outsell the mustang. the charger did. I like the current style. Ia m a major Ford fan. This new design could help, but it could hurt. I have seen the new Mustang and it is pretty cool. If it has like 700 HP i would buy it.

Grabber Orange

Hey Ford! I drove an Expedition for 13 years (bought it new off the showroom floor) -- I recently traded it in on a 2009 Mustang GT Premium. I paid CASH for the difference in price (about $22K) -- I say that because I want you to understand I could have bought anything I wanted.

So, why would I buy a USED 2009 GT when I could have bought a NEW 2013 V6 for the same price? Because the 2009 was the LAST OF THE GREAT MUSCLE CARS. You screwed up the classic muscle car look with your 2010 redesign, and you're about to make an even larger mistake by moving forward with a complete redesign.

The 2005-2009 Mustang is destined to be a classic, and I truly thank you for that.

Mine is a true retro look -- 1970's "Grabber Orange" paint. Blacked out hood, spoiler, and rear deck lid. Rear window louvers. Quarter window louvers. She looks like a 1967 Mustang -- and she's AWESOME.

Please, please, please don't ruin the Mustang with something that looks like an Evo or an Aston Martin. If I wanted an Aston Martin, I would have purchased that Tesla Model-S that I was so serious about (until I stumbled across the 2009 Grabber Orange Mustang)!!!

Grabber Orange

Oh – and I’m quite a bit YOUNGER than the “average 51-year-old Mustang buyer”. I’m in my prime, an engineer making good money with lots of DISPOSABLE INCOME to buy cars... Yet, Ford wants to market the “New Mustang” to 18-year-old kids with a minimum wage job sacking groceries? REALLY? You need to think this through!

shy.tack

Oh for Chrissake. Mustangs aren't supposed to look like Aston Martins. Yes, I love Aston Martins, but when I feel like Chinese, don't give me Italian food.

Yeah, I get that Ford is wary of "milking" the retro look. But why not at least stick with the general look old Mustangs were going for? Light, sporty pony cars. Not luxurious and "modern". That evos thing just looks like an obese Aston Martin. Not what you look for in a car. (I'm sorry, the only thing that has in common with an AM is the knockoff front grille).

I weep for the future. And as a 20 year old (yeah, YOUNGER DEMOGRAPHIC, FORD), unfortunately I'm going to have to put up with it.

Veronica

I have a 1980 Z28 that I want to restore.I also have a 1993 Ford Probe.I was wondering if any parts from the Probe can be put on my Camaro

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