Dodge Unveils Test Configurator for 2013 Dart
As Dodge prepares the 2013 Dodge Dart for its spring release, the carmaker is testing the waters with a comprehensive pricing and features strategy for the model.
On the Dodge website, there's now a test configurator for the model, which is for survey purposes only. The features, packaging and pricing are subject to change before the model goes on sale.
In a previous statement, Chrysler Group confirmed a starting price of $15,995 (not including the destination charge) for the Dart.
The Dodge Dart will be available in SE, SXT, Rallye, Limited and R/T trims. Features usually reserved for larger luxury vehicles like high-intensity-discharge headlights, an LCD digital gauge cluster and a heated steering wheel are just a few of the items on the Dart’s laundry list of available equipment.
Who knows if all the features will make it, but currently the Dart can be priced slightly north of $30,000 with the configurator, though we doubt that will remain when the real configurator goes online.
There are very few compact vehicles that crack the $30,000 threshold – even a fully loaded 2012 Ford Focus with self-parking feature stays beneath that price.
Continue below for Dodge’s test pricing and feature details:
SE: $17,200 manual, $18,400 automatic
- 160-horsepower, 2.0-liter four-cylinder
- 10 airbags
- Projector headlights, LED taillights
- Power windows
- 16-inch steel wheels
SE options
- Air conditioning, power locks, remote keyless entry ($1,100)
- Steering-wheel audio controls, Bluetooth, USB port, auto-dimming rearview mirror ($400)
SXT: $19,400 manual, $20,600 automatic
- 160-hp, 2.0-liter four-cylinder
- 160-hp, turbocharged 1.4-liter four-cylinder ($1,400)
- 17-inch aluminum wheels
- Air conditioning
- Power mirrors, locks and remote keyless entry
- Security system
- Body-colored mirrors
- Floormats
SXT options
- Automatic headlights, steering-wheel controls, cruise control, illuminated cupholders ($750)
- 8.4-inch touch-screen, backup camera ($900)
- Navigation ($650 + touch-screen)
- Steering-wheel audio controls, Bluetooth, USB port, auto-dimming rearview mirror ($400)
- Sunroof ($1,100)
- Satellite radio ($250)
- 506-watt stereo ($600)
Rallye: $20,500 manual, $21,700 automatic
- 160-hp, 2.0-liter four-cylinder
- 160-hpm turbocharged 1.4-liter four-cylinder ($1,400)
- Unique black grille surround
- Blackened headlights bezels
- Dual exhaust
- Leather-wrapped steering wheel with audio controls
Rallye options
- Automatic headlights, remote start, illuminated cupholders ($475)
- 8.4-inch touch-screen, backup camera ($900)
- Navigation ($650 + touch-screen)
- Steering-wheel audio controls, Bluetooth, USB port, auto-dimming rearview mirror ($400)
- Sunroof ($1,100)
- Satellite radio ($250)
- 506-watt stereo ($600)
- 17-inch Hyper Black wheel ($500)
Limited: $21,500 manual, $22,700 automatic
- 160-hp, 2.0-liter four-cylinder
- 160-hp, turbocharged 1.4-liter four-cylinder ($1,400)
- Side indicators on mirrors, puddle lamps
- Heated mirrors
- Chrome grille and handles
- Automatic headlights
- 8.4-inch touch-screen, backup camera
- 7-inch digital cluster display
- 10-way power driver’s seat
Limited options
- Passive entry and push-button start, rear parking sensors, blind spot detection, auto on/off high beams, rain-sensitive wipers ($1,400)
- Leather upholstery, dual-zone automatic climate control, heated steering wheel ($1,600)
- Navigation ($650)
- High-intensity-discharge headlights ($550)
- 506-watt stereo system
- Powered sunroof ($1,100)
- Satellite radio ($250)
- 17-inch polished alloy wheels ($500)
R/T: $24,00 manual, $25,200 automatic
- 184-hp, 2.4-liter four-cylinder
- 18-inch alloy wheels
- Sport-tuned suspension
- Adaptive damping shocks
- Dual-exhaust
- Leather upholstery
R/T options
- Passive entry and push-button start, rear parking sensors, blind spot detection, auto on/off high beams, rain-sensitive wipers ($1,400)
- Dual-zone automatic climate control, heated seats, heated steering wheel ($800)
- Navigation ($650)
- High-intensity-discharge headlights ($550)
- 506-watt stereo system
- Powered sunroof ($1,100)
- Satellite radio ($250)
- 18-inch Hyper Black wheels ($500)
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Clearly, the base SE will be for rental fleets only, and even the fleet customers are going to have to fork over $1100 just to get A/C, unless they get their own "special" pricing plan. Hard to believe A/C isn't standard.
I thought Dodge was trying to make their products more affordable/competitive with the competition? It seems that this is still poised way too high for what it's offering at each price point. The SXT model encroaches into the price range of entry level mid-size sedans. Why not take the extra space with more power and almost the same fuel economy, that most of the field offers in the mid-size segment.
What is the marketing slogan going to be?
Small car size, midsize car weight, big car pricing.
When does the 9 speed automatic arrive? Then the turbo engine can be dropped, who wants a timing belt?
Blah, I was holding out for one of these because I thought I could get it cheaper than an Abarth, but with prices like they are, I'd forgo space and take exclucivity and superior style for the same price and take the Abarth. We'll have to see once both come out to showrooms I guess to make a final decision.
Please understand NONE of the prices are official. They WILL be different when the car goes on sale.
As Colin explained in the post, the prices here are to gauge what prices and trims buyers might select most.
Sometimes these test pages will have different pricing EVERY time you return to the page.
Wonder if the Dart will be as reliable as the Neon and Omni.
Good to know these prices aren't for sure. when i first saw them last night i was astonished that dodge would price it so high...even given all the premium touches and premium standard features
Just about every new compact offered now with a few upgrades encroaches and passes entry level midsize prices.
Cruze, Focus, Elantra, Dart, Jetta, etc all can be optioned into the mid to high twenties which is well above entry level midsize. It's hardly a secret or anything rare. The question is whether you want leather, upgraded stereo, moonroof, auto climate, etc.... or do you want to buy a midsize with none of these things for the extra room and a little more power. Many people just don't want the midsize car because they are as large as many full size cars from years ago. They would much rather have a smaller vehicle with a lot of bells and whistles. Size and power isn't everything.
yeah they lost me , darn it rt for 25,ooo i can get a Challeger for that !
What a disapointment! Oh and the middle of the road " fiat" is how much!
sorry for the fiat thing but ive been a mopar driver for 40 yrs and i was soooo hoping! I waited for the two door charger which would have saved Chrysler. Which never came then when i heard about this one i was so excited that finally i could get my first NEWCAR! After all this time DARN