Kizashi Goes Sledding in Suzuki's Super Bowl Ad

2012 Super Bowl Spot Screengrab 3
Remember Suzuki's all-wheel-drive midsize sedan? Looking at Kizashi's sales numbers, not too many people do. Though Suzuki's 2011 U.S. sales were up 11 percent, it sold only 6,942 Kizashi sedans last year. The automaker is spending big bucks on a Super Bowl ad to jog our memories. Kizashi is the star of its 2012 spot, the second consecutive year Suzuki has made a Super Bowl ad.

In the spot, called "Sled," an Eskimo in the tundra trades his toboggan in for a Kizashi and tools around through ice and snow while his sled dogs go along for the ride. His wife is less than pleased.

Comments 

J

Awesome ad...and an even better car

It's wonderful that sled dogs aren't hauling people around in this ad. The dogs suffer greatly in Alaska's Iditarod. What happens to dogs during the race includes death, bloody diarrhea, paralysis, frostbite (where it hurts the most!), bleeding ulcers, lung damage, pneumonia, ruptured discs, viral diseases, kennel cough, broken bones, torn muscles and extreme stress. At least 142 dogs have died in the race, including two dogs who froze to death in the brutally cold winds.

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