Chevy Tru 140S Concept at the 2012 Detroit Auto Show


  • Looks like: Chevy thought the last Mitsubishi Eclipse was a good design
  • Defining characteristics: Style and substance with a low sticker price
  • Ridiculous features: Cross-flag emblems usually reserved for most prestigious Chevy models
  • Chance of being mass-produced: Unlikely

Chevy’s Tru 140S Concept is meant to be an affordable sports car for young buyers. Perhaps the Camaro is attracting too many older shoppers looking to relive their glory days and Chevy needs something different.

More 2012 Detroit Auto Show Coverage

The Tru 140S is different. It’s a front-wheel-drive, two-door hatchback that seats four people and would use a turbocharged 1.4-liter engine with 150 horsepower. That sounds in line with what Hyundai’s Veloster delivers in its base engine, which most people don’t consider very sporting. Chevy says the Tru 140S uses the same platform as the Chevy Cruze and Volt.

Like the Veloster, Chevy projects that the Tru 140S would get 40 mpg highway. It would use stop-start technology and direct injection to obtain those figures. It would also cost in the low $20,000s while the Veloster starts well under that at $17,300.

The concept also packs WiFi connectivity, smartphone integration, Chevy’s MyLink system and a head-up display but surprisingly not a finished interior. The company says it will continually tweak the cabin as tastes change, but Chevy hasn’t said the concept is on any type of production timeline.

Clicking on any image below will launch a larger photo gallery; you can browse through them by hitting the right and left arrow keys.

Chevy Tru 140S Concept

Chevy Tru 140S Concept

Chevy Tru 140S Concept

Chevy Tru 140S Concept

Chevy Tru 140S Concept



the eclipse was a very good looking car..its problem was it didn't deliver on those looks when it came time to actually drive it. if chevy were to produce this car and it drove as well as it looks, it would be a winner.


I want them to build this one!!!!!!!!!!!


I am 39 and current owner of a 2010 2SS Camaro and I think this car is pretty mean looking. It not only appeals to the younger generation. I think it appeals to a larger crowd. It is also a lot meaner looking than the veloster. Chevrolet would be foolish not to make this a reality and start producing them.

Just my two cents.


Very nice. The gesture is a quiet, confident, smart, stalking stance. It looks like a Chevy in a good way. I loved the size and proportions of the 2008 Honda Civic, but it was too perfect, in that it smoothed it's way to blob ness . This is drawn with a sharp conviction . It has guts. It's clean. Love the, hips, c- pillar, and the tail. Geezles it's the nuts!


Nice work, Chevy, great looking car!


Nice Article. I just now got Coupons of my Favorite Brands at Printapons search online and start saving now


Mit Eclipse, Honda Accord and an Elantra meshed into one car. This car will need some horsepower to compete with any of the new imports coming to market.


Or the new G6 coupe redesign.


This is a great idea for Chevy to introduce a 2 door to the market, 2 door cars have faded away in the last years and this could be a hit for Chevrolet, I would also suggest to make it hybrid like the Volt, then it would be a Home Run for the folks at Chevrolet.


Hey, say what u want about the eclipse; that's not it. We have plenty of 40mpg V4's. Give me a 250-70hp RWD V6 then I'll believe its a Chevy. Don't skimp on the styling Q's either. Give us what ur showing us! U build it, we'll make it sale. I'll be the 1st to trade my Civic SI. U want patriotism give something to dream about. Otherwise stop wasting our time and join me at the Honda dealer!


Looks like the Mitsubishi Eclipse. GM probably won't build this one because it looks like a decent under $20k sports car. Instead, being the backwards company they are, they will instead build something ugly, too expensive, and under-engineered just like most of their products. The Camaro does seem to appeal to older people like my dad's generation because it's like what they had growing up in the 1970s. I'm personally not a fan of retro styling and the interior is not modern enough.

Dr. Nick

Just got back from the Detroit Auto show and this car looks and feels like a winner! I would drop twenty large in a second to be the first guy on the block to have this little beauty. C'mon chevy let's start production now...i'm in the market for this kind of car!


gm does not have the guts to build this...too bad


WOW!!! When I first saw this car, I wanted it!! Not only does it look fantastic, but this is something that Chevy has to build. So many new cars out there look great, but the prices of them can kill your wallet. We need more cars that look sporty and hot, but without the cost hurting us financially. I want my next car to be an American model, but if they produce cars that look like my grandmother would drive them, then I am out. Foreign cars look awesome, but lets make some fantastic cars here in the U.S.A.!!!!

Drew Hannon

I'd love to see this with 2 engine choices. The 1.4L Cruze/Sonic motor listed above and the 2.0l Turbo 260HP motor slated for the 2013 Malibu. That would be a screamer!

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