2013 Toyota Prius c at the 2012 Detroit Auto Show

2013PriusC

  • Competes with: Honda Insight, Hyundai Accent, Volkswagen Golf TDI
  • Looks like: A city car to beat all city cars
  • Drivetrain: 73-horsepower, 1.5-liter four-cylinder engine and 60-hp electric motor; 144-volt nickel-metal-hydride battery; continuously variable automatic transmission; front-wheel drive.
  • Hits dealerships: March

At the 2013 Toyota Prius c hybrid's first North American showing, the company announced a starting price below $19,000 and estimated gas mileage of 53/46 mpg city/highway and 50 mpg combined. Those figures alone make it a major splash in the market.

More 2012 Detroit Auto Show Coverage

The "c" stands for city, which plays up the four-door hatchback's small size and record-setting fuel economy for a conventional hybrid in city driving. (It also draws attention away from its highway figure, which is 2 mpg lower than the regular Prius' highway rating, and its combined rating of 50 mpg, which is an even match.)

The mileage parity with the larger Prius isn't a big surprise.

Though the c is 542 pounds lighter and has a smaller gas engine — a 1.5-liter four-cylinder rather than a 1.8-liter — it's 19.1 inches shorter from bumper to bumper, almost as small as the Toyota Yaris subcompact four-door. As cars decrease in size, their ability to cheat the wind at highway speeds hits a point of diminishing returns. The Prius c's coefficient of drag is a respectable 0.28, but the regular Prius is rated 0.25.

The Prius c will come in four trim levels. Standard equipment includes 15-inch steel wheels, automatic climate control, a 3.5-inch color display, an AM/FM/CD stereo with Bluetooth hands-free phone and audio connectivity, a USB port, steering-wheel audio controls and remote keyless entry. There are nine airbags.

An optional touch-screen navigation system comes with SiriusXM satellite radio (with a three-month trial subscription) and Entune, which interfaces with a smartphone's internet-radio applications, and other features.

Toyota says the Prius c has 87.4 cubic feet of passenger space, compared with 94 and 97 cubic feet, respectively, for the Prius and Prius v, the latter of which is the largest in a growing Prius family.

The Prius v's main advantage is its cargo volume behind the backseat: 34.3 cubic feet, compared with 21.6 cubic feet for the regular Prius and 17.1 cubic feet for the new Prius c.

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

2013 Toyota Prius c

Comments 

Amuro Ray

Sayonara, Honda Insight. Now there's an answer to your base and EX trim...

2sk21

This really looks good. I might well be in the market for one later this year.

Ken L.

Wow, such an amazing level of technology and MPG for the price; why would anyone need a Carolla, Matrix or much else in this class/category?

jett1000

Are you seeing this? Its a Prius without an awkward design!! I never thought I'd see the day! it actually looks good.

Arnold M.

Wow. I am on my fifth Honda (currently commute in 2001 Insight which gets better mileage than the 2011 Insight Huh?) The Prius C has my name on it.

grawland67

This is what I've been waiting for. More affordable, smaller, better looking than the current Prius. How soon can I find out about the amenities and options? I bought my third Corolla less than a year ago, but his one has my eye.

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