2013 Subaru BRZ: First Look

2013 Subaru BRZ

  • Competes with: Hyundai Genesis Coupe, Nissan 370Z
  • Looks like: A Bizarro World Subaru
  • Drivetrain: 200-hp, horizontally opposed four-cylinder engine; six-speed manual or six-speed automatic transmission; rear-wheel drive
  • Hits dealerships: Mid-2012

Less than two weeks separate the unveiling of the Subaru BRZ-STI concept at the 2011 L.A. Auto Show and the release of the production-ready 2013 Subaru BRZ, which debuted today at the 2011 Tokyo Motor Show. Almost makes you wonder what the point of the concept was at all.

For those reading about the BRZ for the first time, this is Subaru’s new lightweight, rear-wheel-drive sports coupe, the result of a partnership between Subaru and Toyota. Toyota will market its counterpart as the Scion FR-S in the U.S.

Changes between the Subaru concept and the production model are predictable. The 2013 BRZ has conventional-looking side mirrors, and it actually sports a pair of (always useful) door handles. Low-profile amber turn signals have been added to the front fenders. The front intake, fog lights, rear diffuser and taillights have different designs, too.

We also get our first glimpse of the interior. Overall, the design is reminiscent of Mazda’s recent works, and obviously the steering wheel is on the "wrong" side. For a Subaru, we dare say the interior looks a bit busy, coming from an automaker known for its sparse design inside its cars.

That raises an important point about the BRZ: It’s unlike any Subaru that Americans are used to seeing. In the U.S., the automaker is known for its functional all-wheel-drive wagons, hatchbacks and, less so, sedans. A rear-wheel-drive sports coupe seems pretty antithetical at first glance, but there are still plenty of Subaru trademarks here.

The new 200-horsepower four-cylinder boxer engine produces 151 pounds-feet of torque. Toyota’s additions to the boxer design include direct injection and port injection technology. Boxer engines give Subarus an inherently low center of gravity, and the BRZ will have the lowest center of gravity of any Subaru. The engine sits 4.7 inches lower in the chassis compared with the Impreza.

The 2013 Subaru BRZ will begin production in the spring. Information on trims, available features or pricing hasn’t been made available yet.

2013 Subaru BRZ

2013 Subaru BRZ

2013 Subaru BRZ

2013 Subaru BRZ

2013 Subaru BRZ

2013 Subaru BRZ

2013 Subaru BRZ

2013 Subaru BRZ

2013 Subaru BRZ

2013 Subaru BRZ

2013 Subaru BRZ

2013 Subaru BRZ

By Colin Bird | November 30, 2011 | Comments (17)

Comments 

bfw

Looks to much like a Genesis coupe. Im almost thinking law suit it looks so much like a Genesis coupe.

Skankzilla

If the Genesis didn't look just like a G37 Coupe, perhaps.

broq3.5

LMAO! How ironic would that be for Hyundai to sue ANYONE because their car looked like a Hyundai (what does a hyundai even look like?)
! For the record- I disagree with you- I think it is plain ugly inside and out. Also, giving this model Subaru's awd would have been a great way to differentiate it from the Toyota version. Strange for a Subie to be missing one of the main things that makes a Subaru a Subaru.

Broq

George

Disappointing they did not use the 2.5 liter engine (which has the same bore of 94mm that Toyota has already mastered the combination direct/port injection with)
197hp is the same as the unloved outgoing Honda Civic Si, with the same weight.
The sub 2700 pound number being thrown around is the dry weight.

WTF

I still wish they made the production model from the original concept. It's still a very unique car in the marketplace with no real direct comparisons other than the rebadge twin Scion FR-S.

rex

the s2000 will kill this crap

Carma

I don't agree with the "competes with" section at the top. With its agricultural boxer four this Subaru will not be competition for the 370z and its powerful six, unless it weighs a whole bunch less than the Nissan. Anybody know the curb weight?

Matt C.

I think it looks more like the second to last generation Celica than anything else, which isn't a bad thing either. I look forward to the test drive.

Paul

Wait til it needs head gaskets.

Carma

The base 370Z has 332 horsepower standard...60 percent more than this granola getter's small four.

J

What are we talking about the steering wheel at the wrong side? It is at the "RIGHT" side, literally.

Mark

I can only imagine Hyundai designers standing around the water cooler scratching their heads saying, WTF!?!?

Umit Davala

Wow Subaru really blew it on this one. The changes between the Subaru concept and the production model are predictable. I have to agree with BFW, the Subaru looks to much like a Genesis coupe. Many 2012 car reviews says that the design of 2013 Subaru BRZ is reminiscent of Mazda’s recent works, and yeah, the steering wheel is on the "wrong" side, ups, its in the "right" side, literally :). i just couldn't agree more :)
Here's some example of those 2012 car reviews I talk about : http://carreviewsline.com/

pdxghr

Who cares what other cars it looks like. How many different badges are they going to throw on this car? Toyota GT 86, Subaru BRZ, and Scion FR-S. Maybe they can make a Saabaru and call it the Saab WTF! I like the fact it's a lightweight RWD, but come on, at least make something more than a few gingerbread trim changes to go with the different badges.

Eric

The BRZ / FR-S look far better than the Genesis Coupe and the 370Z for that matter especially when it comes to the interior.

Other than that the BRZ / FR-S is reported to be one of the best drivers cars ever despite is very low 26K starting price. Judging / dismissing a car based solely on its spec sheet / test track #'s is the dumbest thing one can do.

Just take the Mazda MX-5 Miata for example. The 370Z is much quicker than the MX-5 but the MX-5 is far more rewarding / fun to drive.

What's kinda funny is that a group of say 10 people could drive a car like the BRZ / MX-5 knowing nothing about its specs / test track #'s and get out saying they were the most fun cars they've ever driven.

However, once they learn of its 0-60 time, etc at least 8-9 of the 10 who absolutely loved the car would now look else where simply because of the #'s.

It's so sad... Makes NO SENSE but this is how most people apparently think when it comes to cars these days. It's like they chose #'s above ALL else. The 1st question asked is ussually something like "How many HP's does this baby crack out yo?" or "What's this bad boys 0-60 time yo?".

Nevermind the car / driver connection, steering feel, response & feedback, back feel, response & feedback, engine flexibility, durability, throttle response, chassis balance, stiffness, roll, ridigidty and so on.....

Bottom line? Test drive the car & Read the actual reviews from credible sources vice just skipping to the spec sheet / test track #'s. Now if the sole reason you buy cars is to race them for a living I guess this doesn't matter but otherwise it very much does.

Eric

*Brake feel, response @ feedback* NOT "back" sorry

Eric

The BRZ looks much better than both the Genesis coupe / 370Z and not much like either.

The BRZ will surely be A LOT more fun/ rewarding to drive than both the Genesis / 370Z and any other car in it's price range except maybe the MX-5.

The experience behind the wheel thrumps mere #'s. The BRZ will be WELL WORTH 26-28k while being much more fun to drive than most cars 100K and under.

People who say the BRZ isn't worth it/ is a rip off somehow have NO IDEA WTF they're talking about period end of story.

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