2012 Ford Electric Priced at $39,200

2012 Ford ElectricStarting today, Ford will take orders for the 2012 Focus Electric, which has been priced at $39,200, excluding a $795 destination fee. A limited number of the electric compact cars will be available before the end of the year in California, New York and New Jersey, with 15 other markets getting the EV early next year.

In contrast, the Nissan Leaf starts at $35,200, and the Mitsubishi i starts at $29,125. Currently, that makes the Ford Focus the most expensive of the mainstream electric cars, but it comes better equipped than the rest. The 2012 Coda EV, which recently went on sale, costs $44,900. All of these electric cars are eligible for a $7,500 tax credit. If you’re eligible for the whole credit, that would translate to a $31,700 asking price for the Focus Electric.

The model comes nicely equipped with automatic headlights, a 10-speaker Sony stereo, dual-zone automatic climate control, MyFord Touch, navigation, 8-inch touch-screen display, backup camera, rear parking sensor, leather-wrapped steering wheel, passive entry system and push-button start. The upholstery is an earth-friendly cloth made of 100% post-industrial materials; materials that would otherwise end up in landfills, according to Ford. Leather seats are a $995 option.

The Focus Electric is powered by a 123-horespower, 100-kilowatt AC electric motor that makes 181 pounds-feet of torque, mated to a single-speed automatic transmission. The 23-kilowatt lithium-ion battery pack is a kilowatt less than the Leaf’s battery. The Focus EV has a top speed of 84 mph, much lower than the Leaf’s top governed speed of 90 mph. Unlike the Leaf, the Focus’ battery pack is liquid cooled and heated, which is supposed to better regulate battery temperatures in extreme weather. The car can get a full charge on a 240-volt outlet in three to four hours, Ford says, compared with the eight hours it takes to charge the Leaf at the same voltage. There’s no fast-DC-charging option in the Focus EV; the Leaf theoretically can be charged to 80% in 30 minutes with this added-cost option that we've tested on the Cars.com long-term Leaf.

Total range is pending, but earlier indications are the Focus EV will go about as far as the Leaf. Ford’s modular 240-volt charging station can be removed from your home if you move, and the automaker says it will save Focus EV buyers $500 to $700 compared with the 240-volt stations offered by Nissan and GM.

The Focus EV looks like a more aerodynamic version of the Focus, with 17-inch Michelin Energy Saver tires and a large trapezoidal grille that appears to be fashioned by Aston Martin, according to Cars.com Industry Analyst Kelsey Mays. A plug port sits above the driver-side front fender. Inside, twin LCD screens flank the speedometer, with battery charge in place of a fuel gauge. 

Besides those nuanced differences, this pretty much looks like a regular Focus, which raises a potential problem: It’s hard to show off a near-$40,000 gasless car (and thus making your neighbors jealous) if it looks the same as its gas counterpart ... one that has a sub-$17,000 starting price. Still, if vanity is your aim in the eco-conscious game, we haven’t experienced much envy for our Leaf, either; most people think it’s a cute compact car. 


Amuro Ray

@ Colin Bird,

"most people think it’s a cute compact car. [LEAF]"

Was Chicago an initial launch state? If not, that may partially explains it (other than ignorant fools).

Back on topic, FEV is priced way too high to make EV affordable for more "common people" like myself, with essentially the sole purpose as a commute vehicle. It also doesn't have any attractive lease deal that the LEAF has (or Volt had but tough to get).

I don't know the purpose of making EVs luxurious for daily commute purpose. Seems to me that Ford is REALLY serious about pushing for success in the EV infrastructure.

Ken L.

Almost 40k for a Ford Focus? And I've got a duck that lays golden eggs to sell you. These EVs must be for super early adopters. Regardless of it's technology underneath, most will still see this as a Ford Focus.



why do you all continue to treat the tax credit as if it is cash in hand? it's not....a credit just reduces your tax liability (how much taxes you owe the government).

if you owe less than $7500, your tax liability will be reduced to $0 but i i'm almost certain that the difference will not be turned into a refund...

now for people that have a tax liability of over $7500, this is like cash in hand...but since about 50% of americans don't pay taxes at all, this tax credit does nothing for them since they already have enough loop holes to cancel out any tax liability as it stands.


Why does an electric car need a grille? They should have put a more distinctive (grille less) front end on this thing, at the very least, to distinguish it front he gas version.

Amuro Ray

YES! FINALLY someone other than me who talked 'bou the tax credit thg!!! I talked 'bou it in the past X years and only 1 person who "argued" with me (it was a very constructive argument btw), but my point was - the tax credit is nothing but a smoke screen!

Thx Cody.


"All of these electric cars are eligible for a $7,500 tax credit. If you’re eligible for the whole credit, that would translate to a $31,700 asking price for the Focus Electric."

Not sure what the issue is with this statement and why you think anyone would misconstrue this as "cash in hand".

Amuro Ray

@ WTF,

Wow, an expert asking a question?

Structurally & grammatically, the statement is correct.

But in terms of tax payment & money exchange, the statement is false.

Say if I'm eligible for the entire $7500 credit. I walk into the dealership to buy the FEV, base, no negotiation on MSRP. Do I pay
(a) $31.7K; or
(b) $39.995K?

IOW, the price of the vehicle doesn't decrease at all. In addition, you get get to claim this "credit" until its tax time (April), and not when you buy the vehicle.

There's 1 exception to this: lease the vehicle.


If you can afford a $40k car, most likely you pay over $7500 in taxes. Not a guarantee, but pretty darn likely.


everyone who buys this car 'qualifies' for the tax credit, but my point is they may not / probably won't be able to benefit from all of it.

extremely long financing terms (7 year loans) are becoming the norm. also, new car transaction prices continue to rise (i believe the average transaction price is over $30k now..it was $29.2k last year). hell, i've read more than once in auto reviews where they call crossovers in the high 20's and mid 30's affordable..but for some reason when a car comes in that range it's expensive.

you can't really say that 'if you can afford a $40K car then you probably have an excess tax liability of $7500 (after you've used all your other tax credits). again, half of americans get all of their taxes back with existing credits. they buy new cars, and not cheap ones either....if they bought one of these cars they would pay sticker out the door, and when they filed their taxes they would not get $7500 back from uncle sugar.



You need to stop making generalizations. Everyone's tax situation is different.

We've gone over this before on this blog. We don't explicitly say you'll get the $7,500 back, as cash money. There’s nothing wrong or incorrect or misleading about the above statement in the article.

To take the full $7,500 tax credit, you must have a tax liability of at least $7,500. For a single person, the minimum gross income needed to reach the $7,500 liability level is $54,680. BUT, the $7,500 is directly correlated to buying an electric car that qualifies. So yes, like the advertisements say, the EV cost less if you have the tax liability to realize such benefit.

We explained all this here: http://blogs.cars.com/kickingtires/2010/12/considering-nissan-leaf-or-chevy-volt-leasing-may-make-more-sense.html

c j

I was waiting and hoping that the ford electric would be in the high 20k range or lower. what a fool! We just need a small electric, no frills,100 mile, 40 mph charge overnight and go to work.
I have my town car for long trips. (27mpg point to point)

c j

what idiots these car companies are, they could be selling tons of small two seaters (size maybe a little bigger than a VW bug)we want a commute car.


It is not going to sell. The people who buys this kind of cars is looking to a design which screams "Look at me, I am greener than Thou".

@cj, there are small two seaters,like the Smart and now the new Scion, but the public is not going to fork a lot of money for a 2 seater, when you can have a small compact with good mileage and more space.


"The Focus EV has a top speed of 84 mph, much lower than the Leaf’s top governed speed of 90 mph".

I don't think the potential buyer of these products is going to worry very much about the top speed.


Well, if ever Ford made a better sales pitch for the Volt, it is beyond me. Sure, the Volt doesn't have the all electric range of the Focus EV, but once the juice runs out, you have plenty of range in the Volt. The Volt is not without flaws, but I suspect you get a lot more for your $40k.

The whole tax credit has been argued several times -- one thing missing here is that if you get a decent lease, the $7,500 will be factored in as it will go to the lease company as part of your down payment(in LEAF's case it's Nissan) and you get the same as 'cash in hand' ; however in IL which also offers a 10% off MSRP up to $4K they won't cover leases so at least in IL you would need to purchase the car if you want both Fed & State EV incentives. I strongly considered the FFE but we won't see it for at least eight more months here in Chicago so am buying a LEAF. I am waiting for Ford's C-Max Energi which will be a plug-in hybrid for long trips as a possible replacement for a minivan but we'll see.

I very much appreciated this posting, it could have been my story.
I also started using and adapting Montessori materials in my homw preschool b
ack in the ’70's…(wow I am old!) before I had completed my training.I totally agree
in hoping that the world of Montessori will be opened to many young families!

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