2012 Jeep Grand Cherokee Gets $3,000 Price Cut, Upgraded Wrangler Price Unchanged

2012 Jeep Grand Cherokee SRT8The popular fourth-generation 2012 Jeep Grand Cherokee sees a price cut of $3,220 for the base Laredo trim when it goes on sale next month. It will now start at $26,995. The 2012 Grand Cherokee also gets some new powertrain tech that should increase fuel economy for both V-6- and V-8-equipped models.

The 2012 Jeep Wrangler — with a much needed new V-6 that's more efficient and powerful — will go on sale with the same entry-level price as the 2011 model. 

Major changes to the 2012 Grand Cherokee include the addition of a six-speed automatic transmission for V-8-powered trims. Electro-hydraulic power-assisted steering is also new for the V-6-powered trims (replacing the hydraulic setup), which has helped increase fuel economy. Grand Cherokees with the V-6 now achieve 17/23 mpg city/highway with rear-wheel drive (up from 16/23 mpg in 2011), and four-wheel-drive V-6 models get 16/23 mpg (the 2011 model got 16/22 mpg). The V-8-powered Grand Cherokee, with the new transmission, doesn’t have fuel-economy figures yet.

The 2012 Grand Cherokee comes in the same trims as 2011: Laredo ($26,995), Limited ($36,795) and Overland ($39,495). The 360-hp V-8, with the six-speed automatic transmission, is a $1,695 option on all trims. Four-wheel drive is a $2,000 option on the Laredo. The SRT8 model is all-new for 2012 and starts at $54,470.

While we don’t yet have detailed feature information, we have some anecdotal evidence that Jeep removed some features on the base Laredo to allow for the price drop. The 2012 Grand Cherokee base doesn’t have a standard power eight-way driver’s seat as it did in 2011, and other optional features seem to cost more than they did before. For instance, the Laredo’s leather upholstery package jumps from $4,000 to $5,300, but it likely includes more features. Features and pricing on the Limited and Overland remain comparable to the 2011 model year.

The 2012 Dodge Durango, which is a sister vehicle to the Jeep Grand Cherokee, also sees a slight price decline of $200 from the 2011 Durango’s $28,995 starting price. The 2012 Durango also gets the same mechanical upgrades as the Jeep.

We’ve covered the 2012 Jeep Wrangler refresh: The model gets a new 290-horsepower Pentastar V-6 that’s mated to a new five-speed automatic transmission. The new model can achieve upward of 17/21 mpg – both power and fuel economy is vastly improved over the old model.

The 2012 Wrangler comes in Sport, Sahara and Rubicon trims on the two-door model, and Sport, Sahara, Rubicon and RHD trims on the Wrangler Unlimited model.

The Wrangler starts at $22,045, while the Wrangler Unlimited starts at $25,545, which means base pricing is unchanged for the model year.

Both models will go on sale at the beginning of September, according to Chrysler spokesman Todd Goyer.

2012 Jeep Grand Cherokee (2011 pricing)

  • Laredo: $26,995 ($30,215)
  • Laredo 4x4: $28,995 ($32,215)
  • Limited: $36,795 ($36,715)
  • Limited 4x4: $39,295 ($39,215)
  • Overland: $39,495 ($38,795)
  • Overland 4x4: $42,995 ($42,295)
  • Destination charge: $825 (same)

2012 Jeep Wrangler

  • Sport: $22,045 (same)
  • Sahara: $27,970 ($27,745)
  • Rubicon 4x4 $29,995 ($29,820)
  • Destination charge: $800 (same)

2012 Jeep Wrangler Unlimited

  • Sport: $25,545 (same)
  • RHD: $29,435 ($28,910)
  • Sahara: $30,745 ($30,445)
  • Rubicon: $33,570 ($33,320)
  • Destination charge: $800 (same)



Where is the 8 speed automatic for the V6?


If Lardeo with 4x4 is $28,995. What's the cheapest I can get it?


$5,300 for a leather package!? Fiat must be smoking crack as it's a JGC not a BMW.

It seems as if they are cutting the overall prices of the vehicle, but raising the prices on the options and upgrades. I say do it yourself to get the performance and luxury features you want your car to have. I hope they are making the engines more reliable now too.


who's kidding who all of the JGC prices are going up except the Laredo. So in other words four out of six trim levels have gone up. Anyone who drops >$35 on a Jeep is not very smart but then again I guess it's a 'Jeep thing' which will never be confused with educated people.

Grateful Jeep

I DID spend more than 35K on a JGC. It really is a bargain looking at what other companies want for their vehicles. This is one phenomenal Jeep and well worth the price. However, when we go anywhere that requires solid 4WD, it is fun to smile at the people who have to turn around in their BMW/Toy/Kiaundai because their nerves and machines couldn't handle the journey!

ayad jacob

is the 2012 grand cherokee 4x4 v6 on the market, and what is the invoice price?

ayad jacob

I need an answer to my question


To grateful I own a jeep and put alot of money into it to make it trail rated for real but out of the box the rubicon is the only German/French/US Federaly owned vehicle that is offroadable. When people want the toughest vehicles to drive to the end of the world IE the North Pole they pick a Toyota with 35s and an extra fuel tank. I can only wish that Ford made something as tough, capable, and light.

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