2012 Buick Regal GS, eAssist Priced

2012 Buick Regal GSBuick's new high-mileage 2012 Buick Regal with eAssist will start at $28,670 and the performance-oriented Regal GS will start at $34,270 when the models go on sale later this year. Both prices exclude an $860 destination charge.

GM says the eAssist trim costs $2,000 more than the standard 2012 Buick Regal. Since the price of the latter hasn’t been formally announced, that would mean the base Regal will cost $26,670, up $310 from last year.

For those who don’t remember, the eAssist trim is the new name for GM’s mild-hybrid system. The powertrain combines a four-cylinder gasoline engine, small electric motor, regenerative braking and battery pack, and other fuel-saving measures to achieve EPA mileage ratings of 25/36 mpg city/highway.  The eAssist model also comes with dual-zone air conditioning, seven-speaker stereo, leather upholstery, heated front seats, rear parking sonar and push-button start standard. The Regal hybrid model has the same powertrain and fuel economy estimates as the Buick LaCrosse with eAssist, though the LaCrosse costs $1,290 more.

The sporty GS trim is the most expensive Regal to date and comes with a 270-horsepower, turbocharged 2.0-liter four-cylinder.  The Regal GS comes with a six-speed manual transmission standard; an automatic transmission option will become available later. The model also comes with a flat-bottom steering wheel, heated leather seats, 12-way adjustable power seats, a 336-watt surround-sound stereo, front and rear parking sonar, bi-xenon high-intensity-discharge headlights and 19-inch wheels standard.

Both models will come standard with Buick’s IntelliLink system, which is similar to Chevrolet’s MyLink, later this year. The system comes with a 7-inch, high-resolution touch-screen, Bluetooth connectivity and USB input.

The Regal will continue to come with a 182-hp, 2.4-liter four-cylinder and a 220-hp, 2.0-liter turbocharged four-cylinder option. A six-speed automatic is standard, and a manual is optional on the turbo.



haven't seen many Regals around my area, maybe one a month...if that....


I see a couple a week although I've only seen one turbo. Or at least one that I knew was a turbo. They are selling about 3500 a month.


Probably see a lot of them in Florida or Arizona.


Considering the car lacks a v6 and has small backseat I wouldn't presume it has any appeal to seniors. Then again, none of that matters if you are clueless about current buicks and pretend this is 1995 instead of 2011.


When I fly into Cleveland twice a month I see at least a dozen of them at Avis. When I rent I prefer the Cruze or Impala as the Regal is to underpowered and the gas mileage is not that good.

Matt C.

That is the first good looking GM car I've seen roll out in a while. I don't care that it's the geriatric line of GM. Still looks good on the road.


I've only seen one of these Regals, it was white and was driven by a man in his 70's. I think the car would look better if Buick stretched it a few inches as it looks to compacted.

Ken L.

I not too sure about the "eAssist" designation. It sounds like it's made for retards or someone that lacks something. A confident person does not need eAssist, whatsoever.

Ken L.

I meant "I am not sure about the..." It's late on the east coast.


I've rented the Regal on a couple of business trips and have found it to be a nice car. It handles well but could use a larger engine as 0-60 felt like it took 10 seconds. If you run the a/c and have another person in the car it struggles to keep up with traffic. All in all not a bad effort by General Motors considering a lot of the stuff they produce is junk.


I'm not sure why people think that seeing a car at a rental agency proves that its not selling to consumers. You can even rent mb and infinti models these days. Overall the regal is outselling tsx and cc regardless of the fact that some here claim they never see the car.


I live in a large city in the northeast. I generally see 2 or 3 a day in my travels. I like the car and look forward to getting one when I get rid of my 2002 Buick Regal. Am waiting for the GS version! I'm 46...guess I'm old... :)


The Regal is to feminine looking, to small, and to slow. If GM would have sold this under the Pontiac name and made the car a little longer and with a slightly more powerful engine it could be a sales hit. GM blew it! That explains why you can get such a cheap lease as Buick must be dumping them on rental fleets. Very disappointing.


The regal is actually larger than its key targets- cc, tsx and s60. Feminine? I dont think so. I think it has styling that appeals to all groups. The car needs an engine slightly more powerful than 270hp? Really? There is NO evidence of dumping the car on rental fleets. None.


The average Buick owner is 64 years of age! No wonder they put in a sedate 184hp engine. Want an extensive test drive? Head to Avis as they have plenty of them.

Jordan Arnold

I leased a Regal CXL and deeply regret it. Everything about the car is great except for the engine. You literally have no power to pass on the highway. In fact my wife's Honda minivan has twice the power. I should have leased a Hyundai Sonata or Acura TSX instead!



your figures are wrong which is why you wont post a link. Whats the average age of a Lexus or MB owner? Here's a hint: its well over 50. In fact, its probably over 60.


Just came back from long road trip. Was able to pass anyone I wanted to with the regal. Considering most people dont use all the power their cars have I had no issues overtaking slower vehicles. If people can manage Accords, Camrys and Altimas they can manage a regal. No naturally aspirated four cylinder powered sedan has blistering passing performance. Its amazing how the Regal is singled out as if other sedans with less than 200hp are speed demons. And dont even bring up the price excuse because at $27k the Regal is barely more expensive than a comparable equipped mainstream I4 powered sedan.


sheth - Dave Thomas from Cars.com is my source. Enjoy old man!



I've rented the Regal and can attest that it's slow but that's what old people like. At the price Buick is asking it's no wonder they can only lease them. It's a nice car for a senior citizen.


WOW I didn't know Buick owners were still that OLD! And here I thought Buick was making in-roads.

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