2012 Lincoln MKT EcoBoost Price Drops $3,000

Lincoln MKT In a move to gain exposure for a well-reviewed but little-noticed vehicle, Lincoln has dropped the price of its top-tier vehicle, the EcoBoost MKT crossover, by $3,000 to $46,295, excluding $875 for destination. That’s the same price as the standard V-6-powered all-wheel-drive MKT from the 2011 model year. The EcoBoost includes a 355-horsepower, twin-turbo V-6 engine and all-wheel drive standard.

The 2012 MKT EcoBoost comes with leather seats, panoramic glass roof, heated and cooled front seats, heated rear seats, dual-zone climate control, Sync, DVD entertainment system, power-adjustable foot pedals, power tilt/telescoping steering wheel, power tailgate, parking sensors and rear sunshades.

Navigation and a surround-sound stereo system are part of a $4,000 Elite Package, while a rear entertainment system with dual screens is an additional $1,995.

The base MKT with front-wheel drive and 268-hp V-6 engine still starts at $44,300.

Lincoln also released details on the rest of its 2012 lineup. However, there are no other significant price adjustments.

Comments 

AladdinSane

Too bad this Lincoln is hideous looking...IMHO.
Oy!
Lincoln/Ford designers really blew it with this design, but to each their own!

Peace!<-AladdinSane-

Ken L.

You'd have to be a Mortician to like a car like this from Lincoln.

KeithO

Ford opted against a new Town Car, Continental or Mark for this ungainly disgrace. I hope Lincoln comes back to its senses soon; otherwise, the brand will see the same fate as its departed stablemate Mercury. And that would be sad.

JC

Ford needs to kill Lincoln just like they did Mercury. GM should do the same with Buick. They made a big mistake keeping Buick instead of Pontiac.

Rob

Sorry, the pricing wasn't even close to the problem with this car. Although, nearly fifty grand? Someone must've been enjoying some recreational drugs when deciding on that price.

The real problem is, as others have noted, the looks. This car is hideous. Awful. Ugly. Terrifyingly ugly. If I stare at it too long, I fear my eyes will begin to bleed.

Plus, the name. What the deuce is an MKT? How is it different from an MKS, MKZ, MKX, MBB, MXT, etc etc etc. Real names, please.

jyd

Good points. I agree with JC that killing Pontiac instead of Buick was a big mistake and Rob is right that this is one of the ugliest cars on the road today.

I don't think Ford should kill Lincoln but I would like to see some sense of style and direction for this once proud brand.

Card13

Rob,

Lincoln seems to think that confusing names will help it fit in with other luxury makers. It's not working and I agree that they styling is off (especially in the rear). I actually like the look of the Flex and would buy a fully loaded model of one of those before this thing.

Acura seems to survive as little more than restyled Hondas. The Lexus ES survives as a restyled Camry. Both are proof there are luxury consumers who don't need or want the specialized hardware. I suspect the bigger problem with Lincoln is negative brand equity.

Mike

They expect this to replace the Town Car for limousine service?? This is a very awkward looking car. I think the Chrysler 300 will now occupy the niche the Town Car had; it's the only thing out that comes close.

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