2012 Volkswagen Passat Priced at $19,995

2012 Passat

It won't go on sale for a few more months, but Volkswagen announced pricing for its redesigned 2012 Passat sedan at $19,995, excluding $770 for destination.  That’s $7,200 less than the 2010 Passat that preceded it, and it’s part of the German car company’s new strategy of making the brand more mainstream in America.

In terms of base pricing, the VW is cheaper than the Honda Accord ($21,180), Nissan Altima ($20,270) and Toyota Camry ($20,195), though the Ford Fusion ($19,850), Kia Optima ($18,995) and Hyundai Sonata ($19,395) are more affordable.

For the price, you get a 170-horsepower, 2.5-liter five-cylinder engine rated at 22/31 mpg city/highway with an automatic transmission and 21/32 mpg with a manual. That mileage isn’t competitive with most other sedans in the class; most competitors get 1-2 mpg better on the highway.

The base S trim comes with some unexpected niceties, though, such as dual-zone automatic climate control, Bluetooth connectivity, steering-wheel audio controls and an eight-way manual adjustable driver’s seat. A six-speed manual transmission is standard; a six-speed automatic is a $2,695 option that is part of an appearance package. That's an expensive way of getting a mainstream option most buyers will opt for. VW usually charges $1,000 to move up from a manual to an automatic as a stand-alone option.

A 140-hp, turbocharged 2.0-liter diesel (TDI) is available for $25,995. The model gets an estimated 31/43 mpg with either a manual or automatic transmission. The fuel-efficient TDI is competitively priced to pique the interest of shoppers looking at midsize hybrid sedans: The Ford Fusion Hybrid ($28,600), Toyota Camry Hybrid ($27,050) and Hyundai Sonata Hybrid ($25,795) are similarly priced and return similar gas mileage.

A 280-hp V-6 engine will get 20/28 mpg, which is competitive with other V-6-equipped sedans in the class. The V-6 model is pricey, though, starting at $28,995. That model is similarly equipped to the previous-generation Passat – you could think of it as its modern successor if you’re accustomed to more luxurious VWs.

On Tuesday, Volkswagen began production of the new Passat at its new and only car plant in the U.S. The model is expected to go on sale in September.

Continue reading below for more detailed pricing and feature info.

2012 Passat Pricing

  • 2.5-liter S (manual transmission): $19,995
  • Features: 16-inch steel wheels; six-speed manual transmission; dual-zone automatic climate control; power locks and windows; body-colored side mirrors and door handles; Bluetooth connectivity; steering-wheel audio controls; eight-way manual adjustable driver’s seat; center armrest with integrated storage box
  • 2.5-liter S with Appearance Package (automatic transmission): $22,690         
  • Features:  Six-speed automatic transmission, 16-inch alloy wheels, rear center armrest with storage
  • 2.5-liter SE (manual): $23,725              
  • Features: 17-inch alloy wheels, V-Tex leatherette, eight-way power driver’s seat, heated front seats, touch-screen Premium VIII radio, multifunction leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, sliding front center armrest
  • 2.5L SE (automatic): $24,825         
  • Features: Six-speed automatic transmission
  • 2.5-liter SE with sunroof: $25,625      
  • 2.5-liter SE with sunroof/navigation:  $26,795
  • 2.5-liter SEL: $28,395          
  • Features: navigation system, Fender premium stereo, HomeLink, comfort sport seats, interior chrome accents, wood-grain interior, exterior chrome accents
  • 2.5-liter SEL Premium: $29,895      
  • Features:  leather seating, keyless access and remote start, fog lights, driver-seat memory, eight-way power passenger seat
  • TDI SE: $25,995
  • Features: 17-inch alloy wheels, V-Tex leatherette seating, eight-way power driver’s seat, heated front seats, touch-screen Premium VIII radio, multifunction leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, sliding front center armrest
  • TDI SE with sunroof: $27,895
  • Features: six-speed DSG automatic transmission, sunroof
  • TDI SE with sunroof/navigation: $29,495
  • Features: 18-inch alloy wheels, RNS 315 navigation system, Mobile Device Interface (MDI), fog lights, exterior chrome accents
  • TDI SEL Premium: $32,195        
  • Features: leather seating surfaces, comfort sport seats, keyless access and remote start, RNS 510 navigation system, Fender premium stereo, driver-seat memory, wood-grain interior, eight-way power passenger seat, interior chrome accents
  • 3.6-liter SE with sunroof: $28,995      
  • Features: six-speed DSG automatic transmission, 18-inch alloy wheels, V-Tex leatherette seating, sunroof, eight-way power driver’s seat, heated front seats, comfort sport seats, touch-screen Premium VIII radio, Fender premium stereo, multifunction leather-wrapped steering wheel, aluminum trim dash and middle console, exterior chrome window trim, chrome dual exhaust, fog lights, sliding front center armrest
  • 3.6-liter SE with sunroof/navigation: $30,595              
  • 3.6-liter SEL Premium:  $32,950     
  • Features: Leather seating surfaces, keyless entry with remote start, RNS 510 navigation system, driver-seat memory, wood-grain interior, eight-way power passenger seat, interior chrome accents
  • Destination: $770

Comments 

Anonymous Coward

"That mileage isn’t competitive with most other sedans in the class..."

Most other sedans in the class don't have an engine as unrefined as VW's 2.5, either.

$2695 extra for an automatic and alloys? $30 grand for a car with keyless ignition? Pitiful.

jstant01

Based on that pic at the top, it looks like someone took the Jetta and blew it up a little bit. Is there any difference at all in the front end?

DeBinder Dundett

These base prices are deceiving since it is rare to find any base vehicles on a dealer lot. And we're not even talking paint selection here. Most dealerships stock their floor plan vehicles with all sorts of options and packages, and then pad the price with all sorts of dealer-installed extras you don't want or need. Even Hyundai dealers are doing this now because there is such a shortage of their best sellers, i.e. Sonata, Elantra and Santa Fe. Better look to spend around $27K-$28K for a well-equipped mid-sizer of any brand, over $30K if you want the nice interior or leather/sunroof combo package.

sheth

how is mileage not competitive at 1-2mpg worse than others in the class? That is hardly significant.

Mike

If you equip a Jetta with the 2.5l engine, the price is almost as high as with the Passat. The Passat is bigger, has a better suspension and is the better car all around.

When I go looking for a new car, this will be on my list.

Bowrider

Other than the cost of developing a new engine, why does VW insist on going with a 5 cylinder with the power of a 4 and fuel efficiency of a 5? And the 2.0T is so overused. I don't think VW/Audi makes a car that doesn't have it as an optional or standard engine save the A7, A8, Q7. The bottom line is VW is behind the times and still makes cars with major electrical problems.

Derrick G

Actually, some do even better than 1-2 MPG better highway. Optima and Accord both manage 34; Sonata 35.

kj

This new model reminds me of the Toyota Avalon...it has looks that don't get looks.

cobra129

When computing the VW Diesel projected mpg, the numbers are usually low compared with actual (higher). New Kias Optima, 2.5 turbo is rated at 34 hwy, reviews by drivers aren't even close to that number.....all depends on how you drive.

cobra129

Trying to decide between Kia Optima Hybrid or the VW Passat Diesel, leaning to the VW. Truly tired of American car companiesn stuck on hybrid stupid, you'd think they could used advanced Diesel technology. Oh well, they lost my purchase

Joe D

Go with the VW, just make sure you like the coffee being served in the VW waiting room as you'll spend a lot time there.

Joe
2009 VW TDI "AKA The Service Light Special".

jyd

VW has sadly built a reputation for poor quality over the past decade. To add insult to injury, the new styling direction is a step backward. The design of the Jetta and Passat look dated from the get go.

Mike M.

It's smart for VW to go down market as soon cheaply priced cars will be the hot sellers in Obama's economy.

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