Toyota Sells its 1 Millionth Prius

Toyota sold its 1 millionth Prius hybrid in the U.S. this week. The announcement comes as the Prius faces increased consumer demand as well as potential supply constraints.  

It’s been more than 11 years since the first Prius went on sale in the U.S. We’ve been through three iterations of the nameplate now. The latest is the largest, most powerful and most fuel efficient yet, rated at 51/48 mpg city/highway. It’s currently the most fuel-efficient (non-electric) vehicle in the U.S., according to the Environmental Protection Agency.

All three generations of the Prius are proving to be long-lasting. More than 97% are still on the road today, according to the automaker. Despite hundreds of thousands of miles and a decade’s worth of wear, many Toyota Prius batteries still achieve the same fuel efficiency as they did when they were new, according to Consumer Reports.

The Prius hybrid accounts for more than 60% of all hybrid sales, despite increased competition from Hyundai, Ford and Honda, according to Bob Carter, Toyota division group vice president and general manager.

Toyota sold 18,605 of the hybrids in March, up 52% from March 2010. Gas prices stood at an average of $3.54 a gallon at the end of March, a 24% increase from the same time last year. Today, that price is even higher, at an average of $3.70 a gallon nationally.

Toyota has sold more than 3 million Priuses (or Prii, if you buy the marketing hype) since the vehicle went into production globally.

In a separate announcement, the automaker said production of the Prius would continue in Japan, albeit at a reduced capacity. Production was halted between March 14 and March 28. Toyota resumed Prius production last week, and spokesman Steven Curtis says new shipments are en route to the U.S. Toyota currently has about 12,000 Priuses on lots, which is equivalent to an 18-day supply. Sixty days of supply is considered healthy.

Toyota’s two other compact hybrids — the Lexus CT 200h and Lexus HS 250h — are also back in production. The larger Pruis V will accompany the original Toyota hybrid at U.S. lots by late summer. A plug-in version of the Toyota Prius, which we have tested preliminarily, goes on sale in early 2012.



My current ride is the one on the left. 2001 Prius.


I have sold all three generations and I have NEVER had a customer complain about the car. Young and old they all love their Prii. It's going to get exciting now that we will have the Prius V and Plug in coming soon. We will soon have a Prius for everyone.


Prius for everyone?

Sorry pal, I wouldn't be caught dead driving one of those ugly things. Much less any other Toyota product

Matt's Mom

You can always count on the uneducated troll showing-up.


SirJames, your ride looks better than that pathetic thing with scar on the hood.
2001 -is impressive. How is the battery?


Still holding out hope that Toyota brings the three-row version of the Prius V to the USA sooner rather than later...


Not uneducated you lying fool. I'm not even a troll. Some people actually use vehicles for work, not to get gas mileage. You wanna know what would happen if you took all those 18-wheelers off the road? Boom, country would largely shut down.

How about YOU use your brain and have the balls to even put your own name, rather than faking you are my mother?


There ain't anything wrong with saying that I won't use a companies products, that isn't's stating a stance. I didn't sit there and boost about another brain or said all Toyota's are crap. Just said I wounldn't have one

All Wheel

Gotta hand it to Toyota for having the balls to build a trailblazing car. Prius is the best car on the road, the best way to stick it to the oil companies. Can't understand the uneducated and unwashed fools who criticize it. It costs less to drive, doesn't break down and has room enough for a family.


It isn't the best option, it's the most popular...but doesnt make it the best.

You wanna stick it to oil companies? Develop more cars and 18-wheelers that operate on pure electric, like the Nissan Leaf.

Think people!

Mark of Excellence

I agree that when battery technology improves to the point that it can match the range of a normal car it will be a better option. Good point.


I'm only vaguely on this website...didn't they announce a little while ago that they added backup beepers to the new Prius?

If so, kudos for Toyota acting to counteract blind people getting hit by them!

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