New BMW Brand Coming Monday

BMW will announce the official name of its new sub-brand on Monday during an online press conference. The project has been dubbed ā€œiā€ since its inception and will focus on electric and small vehicles. The first car will be the Mega City Vehicle, which goes on sale in 2013.

Take a guess at what the new brand will be called in the comment section below. We wonder if BMW could get away with using a lowercase I because of its worldwide association with Apple products. BMW also owns Mini and Rolls-Royce.

By David Thomas | February 18, 2011 | Comments (11)
Tags: BMW


How about iDiot? iNsipid?

Seriously, this should be interesting because as far as I know, they've only dealt with alphanumeric model designations (at least within the BMW brand).

I'm a branding guy so my money is on something simple that could translate well ... iMe? iMoi? Or would that be eMoi?


How about MG?


this one is obvious: i is for isetta

Kingof Eldorado



bmw (as opposed to BMW)

Idaho Guy

Iddy, first model for the brand will be the Biddy.


anything is better than what they are currently doing.

Z4 sDrive35is
X6 xDrive50i

blah blah blah


I though Mitsubishi was calling their electric the i.


How about "whatisit"


How about iMini. Why duplicated what the mini is already for? They already have the mini a relative small car and an electric mini. BMW already has the 1-series. This does not make sense to me. Smart has already failed as a stand alone brand so why repeat Mercedes failure, other than ego making you think that you can do it better.


How about i for iMPORT...

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