Movers and Losers: January 2011


With the new year, it seems there are a lot of new models hitting the streets, and they’re selling rather quickly. Eleven of the top 21 (there were ties) fastest-selling cars last month were either significantly redesigned or brand-new models, and nearly all of those were recently launched.
That means it might be harder to find that cool new BMW X3 or Kia Optima that you saw advertised during the Super Bowl.

We’ve stripped 2010 models from the lists and are working with just 2011 and now 2012 model years. The average number of days it took to sell a new 2011 or 2012 was 40 days in January, up slightly from December’s 35 days. We expect that number to climb as the year progresses.

The poor performers in January aren’t really a surprise. Most were convertibles and high-performance cars that may sit on dealership lots longer when there are events like blizzards and arctic temperatures throughout much of the country.

Of course, that also means it's an excellent time to shop for these cars before the weather turns, especially if you have a garage.

Our list of somewhat-slow sellers that are worthy vehicles as well as our criteria for compiling these lists are below.

Movers: January 2011
  • 2011 Dodge Durango: 9 days
  • 2011 BMW X3: 10 days
  • 2011 Chrysler 200: 10 days
  • 2011 Ford Explorer: 10 days
  • 2011 Jeep Compass: 12 days
  • 2011 Toyota FJ Cruiser: 12 days
  • 2011 Audi Q5: 13 days
  • 2011 Mini Countryman: 13 days
  • 2011 Audi Q7: 14 days
  • 2011 Ford F-150: 15 days
  • 2011 BMW X5: 16 days
  • 2011 Chrysler Town & Country: 16 days
  • 2011 Honda Fit: 16 days
  • 2011 Hyundai Elantra: 16 days
  • 2011 Nissan Juke: 16 days
  • 2011 Chevy Equinox: 17 days
  • 2011 Porsche Cayenne: 17 days
  • 2011 Audi A5: 18 days
  • 2011 Honda Odyssey: 18 days
  • 2011 Kia Optima: 18 days
  • 2011 Subaru Forester: 18 days

Losers: January 2011

  • 2011 Volvo C70: 133 days
  • 2011 Mitsubishi Eclipse Spyder: 128 days
  • 2011 Toyota Camry Hybrid: 125 days
  • 2011 BMW Z4: 107 days
  • 2011 Audi TTS coupe: 107 days
  • 2011 BMW 335is convertible: 105 days
  • 2011 Jaguar XF Supercharged: 104 days
  • 2011 Kia Rio: 103 days
  • 2011 Mercury Milan: 102 days
  • 2011 Jaguar XF: 102 days Picks: January 2011

  • 2011 Mazda 3 sedan: 70 days
  • 2011 Infiniti M37: 70 days
  • 2011 Toyota Camry: 67 days
  • 2011 Hyundai Elantra Touring: 67 days
  • 2011 Ford Taurus: 65 days
  • 2011 Suzuki Kizashi: 64 days

About the Lists
The Movers and Losers list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other sites. We're now focusing on only 2011 and 2012 model years.

For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high-performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. For Losers, we have removed any threshold to reflect 2011 models that may have the greatest incentives.

By David Thomas | February 11, 2011 | Comments (0)


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