Looking For a Fun-in-the-Sun Car? Buy it in Winter

2011 Volvo C70

Winter is technically two-thirds over, though it might be hard to imagine right now with the freezing rain, snow and cold winds pummeling large swaths of the country. If you’re thinking about capitalizing on those breezy, sun-drenched months with a new convertible, now is the time to buy.

Historically, November, December, January and February are the best months to buy a convertible because the models languish on dealer lots with many big cash, financing and lease incentives. Right now, the average 2011 convertible stays parked at the showroom for 52 days. The average for all vehicles is 40 days.

Vehicles like the 2011 Volvo C70, Mitsubishi Eclipse Spyder and BMW Z4 should have greater flexibility in pricing since they’re the slowest-moving models currently. The Audi TT, Nissan 370Z and Infiniti G37 may be harder to come by, averaging less than two weeks before finding a buyer — even in the winter.

Below is a comprehensive list of all ongoing national incentive programs. The best deals are obviously on the remaining 2010 models and outgoing models, which have since been redesigned for the latest model year. Even if there isn’t a nationwide incentive program for the convertible you’re looking for, you should have wiggle room to haggle with your dealership, especially in Snowbelt states. The difference between the invoice price (wholesale) and the MSRP (retail) can be wide on some convertible models. For instance, there’s a $7,000 margin on the Mercedes-Benz SL-Class. That’s a good starting place for negotiations.

Best Deals

  • 2010 Chevrolet Corvette: $4,000 cash back; 0% financing for 72 months  
  • 2010 Ford Mustang: $4,000 cash back; 0% financing for 60 months  
  • 2010 Lexus IS 250C: $3,000 cash back  
  • 2010 Infiniti G37: $3,500 cash back; 1.9% financing for 60 months  
  • 2011 Mercedes-Benz SLK-Class: $4,500 cash back; 0.9% financing for 60 months 
  • 2010 Mitsubishi Eclipse Spyder: $3,000 cash back; 0% financing for 60 months  
  • 2010 Saab 9-3: $7,000 cash back; 0% financing for 60 months  
  • 2010 Volvo C70 $6,000 cash back 

The Rest*

  • 2011 Audi TT: $500 cash back; 2.9% financing; special lease  
  • 2011 Audi R8: 3.79% financing; special lease 
  • 2011 BMW M3: 2.9% financing 
  • 2011 BMW Z4: 2.9% financing; special lease  
  • 2011 BMW 1 Series: 2.9% financing; special lease  
  • 2011 BMW 3 Series: $1,305-$1,495 cash back; 2.9% financing; special lease  
  • 2010 BMW 650i: 0.9% financing; special lease  
  • 2011 Chevrolet Corvette: 3.9% financing 
  • 2011 Chevrolet Camaro: none 
  • 2011 Chrysler 200: none 
  • 2011 Ford Mustang : $1,000 cash back; 2.9% financing  
  • 2011 Infiniti G37: $1,000 cash back; 2.9% financing
  • 2011 Jaguar XK: none 
  • 2011 Lexus IS: none 
  • 2011 Mazda MX-5 Miata: special lease 
  • 2011 Mercedes-Benz SL-Class: special lease  
  • 2011 Mini Cooper convertible: 2.9% financing  
  • 2011 Mitsubishi Eclipse: $1,000 cash back; 1.9% financing  
  • 2011 Nissan 370Z: 3.99% financing for 72 months  
  • 2011 Porsche Boxster: 3.5% financing 
  • 2011 Porsche 911: 3.5% financing 
  • 2011 Saab 9-3 convertible: none 
  • 2001 Smart ForTwo: special lease  
  • 2011 Volkswagen Eos: $500 cash back; 0% financing; special lease  
  • 2012 Volkswagen Eos: 2.9% financing; special lease  
  • 2010 Volkswagen Beetle convertible: 0% for 72 months  
  • 2011 Volvo C70: $1,000 cash back; 2.9% financing; special lease 

Not Yet on Sale 

  • 2012 BMW 6-Series 
  • 2012 Mercedes-Benz SLK Class 

*financing at 60 month rate, unless otherwise stated. Expiration dates for incentives vary, check the manufacturer website

By Colin Bird | February 23, 2011 | Comments (1)
Tags: Incentives


Damn, never heard about seasons to buy a convertible. What will a guy then do of it in the summers....may, june ....

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