Ford Paying Dealers to Teach MyFord Touch Tech
Ford’s new MyFord Touch multimedia interface is causing some learning pains for both customers and Ford dealerships alike, prompting the automaker to offer a new carrot with which to promote the system, according to the Detroit Free Press.
The carrot, in this instance, is cold, hard cash. Ford will give each dealership a $75 delivery allowance for every car sold with MyFord Touch. That action is in response to complaints from dealerships, many of which have hired dedicated technology specialists who train Ford owners on how to use the system. The incentive is supposed to encourage more of this type of consumer training and to promote MyFord Touch, which Ford hopes to have in 80% of its vehicles by 2015. There’s a separate $50 incentive for cars equipped just with Sync.
MyFord Touch has been widely panned by the press. We recently tested a Ford Edge and Lincoln MKX that were equipped with the system; overall, we thought it was a high-tech headache that still needs a lot of work before it’s more widely implemented throughout Ford’s lineup.
Ford to Give Allowance for Touch-Screen System (Detroit Free Press)