Ford Paying Dealers to Teach MyFord Touch Tech

Ford’s new MyFord Touch multimedia interface is causing some learning pains for both customers and Ford dealerships alike, prompting the automaker to offer a new carrot with which to promote the system, according to the Detroit Free Press.

The carrot, in this instance, is cold, hard cash. Ford will give each dealership a $75 delivery allowance for every car sold with MyFord Touch. That action is in response to complaints from dealerships, many of which have hired dedicated technology specialists who train Ford owners on how to use the system. The incentive is supposed to encourage more of this type of consumer training and to promote MyFord Touch, which Ford hopes to have in 80% of its vehicles by 2015. There’s a separate $50 incentive for cars equipped just with Sync.

MyFord Touch has been widely panned by the press. We recently tested a Ford Edge and Lincoln MKX that were equipped with the system; overall, we thought it was a high-tech headache that still needs a lot of work before it’s more widely implemented throughout Ford’s lineup.

Ford to Give Allowance for Touch-Screen System (Detroit Free Press)

Comments

My wife bought an Edge with MyFordTouch and it is a piece of junk. Also, forget about the dealer or Ford helping you with it-once you buy it they are done with you and they could not care less if you know how to use it or not.

No knobs = stupidity. You can never go w/o some knobs. This reminds me of how Jalopnik redid their website and then insisted it was an improvement. Ah no it's not as it totally sucks. Jalopnik's loss is Cars.com gain.

Did Ford survey its customers before pushing this system on to them?

Vincent,
I agree with you on knobs and am slowly coming around to Jalopnik's new design too.

Jalopnik is TERRIBLE now!

I rented a Sync-equipped Focus a few months ago. Loved the Focus, hated the Sync. I didn't even try to use it while driving. It took me 15 minutes or more while parked to figure out the radio. It would have helped had there been an owner's manual in the car.

About dealers training users: The very thought of that should give Ford a clue that the system is WAY too complicated.

How much $$$