Movers and Losers: November 2010

November was a strong sales month as dealers start to turn around more and more 2011 models versus 2010. The 2010s are almost all extinct, and we’re seeing some trends emerge for the 2011s on the dawn of the new year.
Sixteen of the top 20 fastest sellers are SUVs or crossovers, and the Honda Odyssey brings the total non-car group up to 17. The three actual cars on the list are luxury models. The fastest-selling non-luxury car was the Chevy Cruze selling in 16 days, which wasn’t fast enough it seems.

However brisk some sales of new models may be, the lingering 2010s have slowed the average time it takes to sell a new car to 83 days on average for 2010 and 2011 models. That’s up from 69 days in October and is the slowest of the year. In fact, finding 2010 models for the Losers list was quite hard, as most had to compete with new 2011s on lots or had been taken out to automotive pasture, like the Jeep Commander. Both are factors that we exclude from the Losers group.
Our Picks all come from the luxury side, with good deals on relatively new designs, and a couple of convertibles as winter sets in.

2011 Hyundai Santa Fe: 7 days
2011 Mitsubishi Outlander Sport: 8 days
2011 BMW 535i xDrive: 9 days
2011 Nissan Juke: 9 days
2011 VW Touareg: 10 days
2011 Subaru Forester: 11 days
2011 Mercedes-Benz S550: 11 days
2011 Lincoln MKX: 12 days
2011 Honda Odyssey: 12 days
2011 Audi Q5: 12 days
2011 Infiniti QX56: 12 days
2011 Toyota Venza: 12 days
2011 Audi A5 coupe: 13 days
2011 Nissan Murano: 13 days
2011 Toyota 4Runner: 14 days
2011 Chevy Equinox: 14 days
2011 Jeep Patriot: 14 days
2011 Audi Q7: 14 days
2011 Land Rover Range Rover Sport: 15 days
2011 GMC Terrain: 15 days
2010 BMW ActiveHybrid X6: 311 days
2010 Jaguar XK8 coupe: 246 days
2010 BMW 650i convertible: 181 days
2010 Lexus HS 250h: 167 days
2010 BMW 650i coupe: 155 days
2010 VW New Beetle convertible: 140 days
2010 Mazda MX-5 Power Retractable Hardtop: 136 days
2010 Honda Accord Crosstour: 130 days
2010 VW Routan: 114 days
2010 Acura ZDX: 112 days Picks
2011 Volvo C30: 89 days
2011 Jaguar XF: 87 days
2011 BMW Z4: 83 days
2011 BMW 335is convertible: 76 days
2011 Infiniti M56: 64 days

About the Lists
The Movers and Losers list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other sites. We're now focusing on only the 2010 and 2011 model years.

For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. For Losers, we have removed any threshold to now reflect phased-out models because many shoppers might be looking for an outgoing model year to match with a greater incentive.

By David Thomas | December 15, 2010 | Comments (14)


Amuro Ray

What's really disappointing is the fact that most (like, almost ALL) of the movers are CUV/SUV...

Our addiction to oil continues...


I love SUVs! I'm glad they are making a comeback. I'm tempted to trade my GX470 on an Infiniti QX56.


Yeah it is disappointing. Our memory is short.

Amuro Ray

U r right Larry, w.r.t memory loss. Must be from all the exhaust gas we've been breathing from the SUVs...

Various hydrocarbons - many of which found in exhaust gas from vehicle's tailpipes - have been shown to cause damages to our CNS.

Derrick G

I wouldn't fret it too much. There's no massive outpouring of demand for Santa Fes or Outlanders. But supplies haven't been built up yet so what few are there go in a hurry. Many of these cars will go down the list as supplies go up.

Amuro Ray

But D.G., look at the list, out of the 20 vehicles, only 2 are cars, and neither are fuel-savings vehicles (Audi A5 has a 21/31mpg rating). The closet thing to a gas saver in the list is the Juke (1600 cc engine, 27/32 mpg). Take the Juke out, then the 2 that u mentioned...85% of the list are still SUV/CUV!

Just Saying

Being fast movers doesn't mean these are top sellers.

Go look at an Audi lot, how many A5s are there compared to A4s? Which one do you think sells more? But due to the number in inventory the A4s aren't a fast mover.

Quit confusing time on the lot with quantity of sales. Time on the lot has as much to do with the inventory available as with popularity of the car.


HUMMER will surely make a come back!!!!


I sure hope it does! The bigger, the better!


Sure Mike. I'm trying to work out a deal for a 2011 Cooper S.


Our addiction to oil certainly does continue. We'll see what happens with our addiction when we can't outbid the Eastern Hemishpere for oil anymore.

Excellent list of movers and the way illustrated here.

your list of the movers and losers are effective for us. good thinking. great.

Max Reid

CUVs offer the best of both worlds with car like mileage and van like space.

Only the CUVs are best sellers , not the SUVs. As the gas prices rise, the even smaller CUVs like Juke, Outlander, Escape will sell better.

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