Movers and Losers: October 2010


SUVs and crossovers continued to move off dealer lots at a fast clip in October. Fifteen of our 22 Movers this month fell into this category. However, no pickup trucks made the Movers’ list this month.  The slowest-selling Ford F-150 — the 2010 regular cab configuration — sold in 56 days, which is well above the 69-day average for new 2010 and 2011 models.

While October was a positive month for automakers, the average time it took to sell a new 2010 or 2011 model climbed from 61 days last month to October’s 69-day average.

Because of the model-year turnover, our Losers list couldn’t just be comprised of vehicles without a 2011 version on lots. To compensate, we also included vehicles that are being discontinued entirely and some with 2011 models that aren’t widely available yet.

That means some of our picks for good deals have been on lots longer than our Losers. We’re also including a count of how many Losers and Picks are in the national new-vehicle inventory as of this morning. Click the numbered link and you can search the listings. All of our 2010 picks this month make up a substantial portion of how many new vehicles — 2010 and 2011s — are on lots.

Check out the lists below.


  • 2011 Nissan Juke: 5 days
  • 2011 Subaru Forester: 5 days
  • 2011 BMW 535i xDrive: 7 days
  • 2011 Honda Odyssey: 7 days
  • 2011 Scion tC: 7 days
  • 2011 Toyota 4Runner: 8 days
  • 2011 Chevy Cruze: 9 days
  • 2011 Lexus ES 350: 9 days
  • 2011 BMW X5: 11 days
  • 2011 Nissan Pathfinder: 11 days
  • 2011 Toyota RAV4: 11 days
  • 2011 Audi Q7: 12 days
  • 2011 Chevy Equinox: 12 days
  • 2011 Land Rover Range Rover Sport: 12 days
  • 2011 Lincoln MKX: 12 days
  • 2011 Toyota Highlander: 12 days
  • 2011 VW Jetta: 12 days
  • 2011 Ford Edge: 13 days
  • 2011 Ford Expedition EL: 13 days
  • 2011 GMC Terrain: 13 days
  • 2011 Honda CR-V: 13 days
  • 2011 Jeep Wrangler Unlimited: 13 days



About the Lists
The Movers and Losers list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other sites. We're now focusing on only the 2010 and 2011 model years.

For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. For Losers, we have removed any threshold to now reflect phased-out models because many shoppers might be looking for an outgoing model year to match with a greater incentive.

By David Thomas | November 8, 2010 | Comments (15)


Michael Nutter

Just as I suspected the Buick Regal isn't selling at all.

Buick Regal is taking 37 days.
Also selling that fast or slow depending on how you see things is the Porsche Panamera, Infiniti FX50, Jaguar XK8 convertible.


its not even on the list mayor so how can you make any assertions about how its selling. Every vehicle not shown above isnt selling? Dont see accord or camry up there so I guess they arent selling by your logic Mike.

2011 Camry takes 97 days
2011 Accord just came out takes 20 days in sedan form.


I just test drove the Regal at my local Buick GMC dealer and liked it. The problem is the car needs more hp. The dealer had fourteen in stock and said I could get a great deal so I'm thinking about it however every else is saying it's a car for old men. Based on that I'm now leaning towards a Mazda6.


I got a red FWD SV Juke 2 days after test driving one, I was told it was the first one sold in my city. I still have not seen any others out on the road and it has been a few weeks already.


DT, any info on how the CTS coupe is selling?

I don't think GM breaks it out but its selling in 22 days. I've seen 2 on the road in the past 4 days which to me says its doing well.
CTS sales were up 45% (roughly 1,300 units) last month and I'm guessing it was not on strength of the sedan and wagon ;)





Who says the car is for Old men? No sane person would say that. Older people are likely to reject the Regal. It doesnt have a V6 and has a relatively tight backseat. Its size, handling and powertrain make it a car for people in their 30s and 40s with small kids or no kids. Its not a traditional Buick with a cushy ride and big V6 engine. I like the 6 but the interior quality on the 6 cannot compete vs the Regal. In addition, the 6 is even slower than the Regal with the I4 engine. The 6 does offer HIDs and more backseat room though.

Amuro Ray

Please show proof, support or documentation online as to your claims of
1. "size, handling and powertrain make it a car for people in their 30s and 40s,"
2. tight backseats vehicles are what people with small kids want.
3. "interior of 6 cannot compete vs the Regal"
4. "the 6 is even slower..."
5. "No sane person will say that (car is for old people)"
6. Older people will reject Regal! Please indicate how "old" u r referring to here. 72 years old based on 2009 survey? 65 years old based on 2010 survey by IIHS? Or 61 years old based on 2010 survey by JD Powers? (The latter 2 reported by Detroit News.)


The Regal is another Opel,like the Pontiac "LeMans",the Saturn L series,the Cadillac Catera,even the Chevette and its engine,and the Cavalier's pushrod 4 cylinder engines.(and the Ecotec is import based).
If the Regal is shunned,it will be because Americans are sick of GM tacking an American name on German GM products.At least Chrysler called its Mitsubishi made cars "Chrysler Imports".Maybe GM needs to call itself Globally (sourced) Motors and not General Motors.


I'm with Amuro on this one as his six points are spot-on. The Regal is a decent effort by GM but that's only because they've been making crap for years and still mostly do. When you compare the Regal to any of it's competitors it does not stand a chance. Buick is still an old person's car no matter how you slice it.


I agree that cars are staying on lots longer, even popular ones like Toyota and Honda that used to sell like Hot Cakes. Every day I come home from work, I've seen a very nice Toyota RAV4 in the used car lot. It's a 2009. 6 weeks and still hasn't sold. Maybe I'll have to look at that.


your article contains some worthy information which i guess will help lot of people

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