Light Trucks Outsell Cars in October

Half-ton pickups
Last month, light-duty trucks outsold cars by the widest margin since December 2005, according to the Associated Press. In October, 502,038 light-duty trucks, which include half-ton pickups, SUVs, minivans and crossovers, were sold, representing 54% of all new retail car sales, according to J.D. Power and Associates. The news comes as a mixed blessing.

Robust truck sales are a good barometer for economic health, according to the AP. SUVs, crossovers and trucks typically come with higher asking prices than cars, which is a tangible representation of the increase in consumer confidence we’ve seen over the year. It’s also a good sign for small businesses which invest in new equipment, such as a new half-ton pickup, as output increases.

On the flip side, the gains that trucks have made are probably seen negatively by environmentalists. Even the most fuel-efficient crossovers are often hundreds of pounds heavier than their car counterparts, which typically contributes to a 1 or 2 mpg decrease in relative fuel economy.

Cheaper and more stable gas prices are helping out truck sales, too. When gas sharply climbed to $3 to $4 a gallon in 2008, truck sales finally lost out to cars for the first time in eight years, says the AP. Gas prices currently stand at $2.80 a gallon, according to AAA, which is higher than the $1.50 to $1.90 range seen during the peak popularity of trucks, but it’s not enough to dampen sales in October.

It’s important to point out that while trucks have outsold cars over the past couple of months, cars will most likely make up the bulk of sales in 2010. Nearly 4.5 million cars have been sold year-to-date, which represents about 53% of industry sales.

The strong truck sales have also played a contributing role to the upswing in market share and sales at Ford, Chrysler and General Motors. All three domestic automakers are more dependent on truck sales than cars: Trucks comprise 65% of Ford, 68% of GM and 77% of Chrysler sales in October.

Trucks outsell cars by widest margin in 5 years (AP)

By Colin Bird | November 8, 2010 | Comments (2)
Tags: In The News


Error in the first sentence: Pickups did not outsell cars in October. Pickup sales were 147,207 versus 448,127 cars sold.

Pickup trucks are mostly bought for work in areas such as construction and farming. The real concern is about cars versus SUVs/CUVs because they are interchangeable for most buyers. 299,235 SUVs/CUVs were sold in October.


sorry nexos, but the article is right. suv's, cuv's, 1500 pickups, vans, minivans, even the hhr and pt cruiser are categorized as "light trucks" per CAFE.

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App