Mercedes Dealers to Use iPads on Sales Floor

Mercedes-Benz & iPads

Mercedes-Benz says it will distribute 3G versions of the Apple iPad to all 355 dealerships in its network by the end of October. The iPads will allow dealers and car shoppers to review important lease or financing information more quickly, without going back to a salesperson’s desk, according to Mercedes-Benz Financial.

The move comes after a 40-dealer pilot test in June in which the iPad, in conjunction with Mercedes’ software, was used by dealers and car shoppers. Both found that the tool helped expedite the sales process and the lease vehicle turn-in process.

Mercedes also likes to point out that it was one of the first automakers to allow owners to manage their accounts via an iPhone app.

By Colin Bird | October 6, 2010 | Comments (2)

Comments 

ipad do corporate people belong with it??
or it is just reserved for apple fans?
hmmmmm

The sales team, customers and managers will all love it, I loaded this type of info on my pocket organizer running OS2 back in the 90's. Quicker sales process and higher CSI scores. Nice article Collin!

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