2012 Ford Focus Priced at $16,270

Ford Focus Hatchback

We still have until sometime this spring before the 2012 Ford Focus goes on sale, but today we received pricing information from the automaker, as well as information on an early adopter rebate program.

The base Focus S sedan starts at $16,270. It’s the least expensive Focus, with the line topping out at $22,765 for a Titanium hatchback. Arguably, the Focus’ nearest competitor is GM’s 2011 Chevrolet Cruze, which, once you add the destination fee, has the same starting price. Coincidence? Both are priced at the top end of the compact car segment, costing $1,000 more than a base Mazda3, Toyota Corolla or Honda Civic. The current 2011 Focus starts at $16,290 but usually comes attached with incentives.

The Focus sedan comes in S, SE, SEL and Titanium trims. The five-door hatchback comes in the same trims excluding the base S trim.

The Focus comes with a 155-horsepower, 2.0-liter four-cylinder engine with variable valve timing and direct injection. The base S sedan is equipped with 15-inch steel wheels, integrated blind spot mirrors, rear blind spot mirrors, fold-flat rear bench seat, air conditioning, electronic stability control, antilock brakes and power windows, locks and mirrors. The Cruze comes with pretty much the same setup; its base engine is less powerful, but the manual transmission has one more gear than the Ford’s five-speed. The Cruze has 10 airbags, something the Focus can’t beat.

Ford is offering a $500 rebate for the 2012 Focus (excluding the S trim) for early adopters who order a Focus before the end of February.

Complete prices for the sedan and hatchback models are below.

2012 Ford Focus sedan

S: $16,270

  • 2.0-liter Ti-VCT GDI four-cylinder engine 
  • Five-speed manual transmission 
  • Front disc/rear drum brakes with antilock brakes  
  • 15-inch steel wheels with silver-painted covers  
  • Black exterior door handles and mirrors 
  • Integrated blind spot mirrors 
  • Rear bench seat with tip-fold-flat feature  
  • AM/FM stereo/single-CD player with four speakers 
  • Tilt/telescoping steering wheel 
  • Manual air conditioning 
  • Power front windows with driver one-touch down  
  • Optional six-speed dual-clutch automatic transmission 

SE: $17,270

  • Five-speed manual transmission  
  • 16-inch steel wheels with silver-painted wheel covers  
  • Body-colored exterior door handles and mirrors 
  • Fog lamps with chrome surrounds 
  • Automatic headlamps 
  • MyKey owner controls feature 
  • Front and rear floormats 
  • Steering wheel with secondary audio controls  
  • Power front and rear windows with driver one-touch down  
  • SE Convenience Package: cruise control, map lights, perimeter alarm ($345)  
  • MyFord and Sync Package: $735 
  • Optional Super Fuel Economy Package  
  • Optional six-speed dual-clutch automatic transmission 

SEL: $20,270

  • Six-speed dual-clutch automatic transmission 
  • Four-wheel-disc brakes 
  • 16-inch painted aluminum wheels 
  • Piano Black grille 
  • Chrome belt line 
  • Body-colored exterior mirrors with integrated turn-signal indicators  
  • Six-speaker audio system 
  • MyFord driver connect technology  
  • Sync voice-activated communications and entertainment system  
  • Interior ambient lighting  
  • Leather-wrapped steering wheel with cruise and secondary audio controls  
  • Dual-zone electronic automatic temperature control  
  • 60/40-split rear seats with tip-fold-flat feature  
  • Power front and rear windows with one-touch up/down on all windows  
  • Universal garage door opener 
  • Perimeter alarm 
  • MyFord Touch and Sony package: $995  
  • SEL Premium Package: rain-sensing wipers, leather-trimmed seats, 17-inch aluminum wheels, reverse sensing system, auto-dimming rearview mirror ($1,395)  
  • Optional Parking Technology Package 

Titanium: $22,270

  • 17-inch sport aluminum wheels 
  • Rear spoiler 
  • Piano Black fog lamp surrounds with chrome accents 
  • Black headlamp surrounds 
  • Sport-tuned suspension  
  • Intelligent Access with push-button start 
  • MyFord Touch with 8-inch touch-screen 
  • Sirius Satellite Radio 
  • Sony audio system with 10 speakers including subwoofer  
  • HD Radio with iTunes tagging feature 
  • Sport seats 

2012 Ford Focus five-door hatchback

SE: $18,065

  • Five-speed manual transmission 
  • 16-inch steel wheels with silver-painted wheel covers 
  • Body-colored exterior door handles and mirrors 
  • Fog lamps with chrome surrounds 
  • Automatic headlamps 
  • MyKey owner controls feature 
  • Front and rear floormats 
  • Steering wheel with secondary audio controls 
  • Power front and rear windows with driver one-touch down 
  • Body-colored rear spoiler 
  • Rear windshield wiper 
  • Removable cargo-area package tray 
  • 60/40-split rear seats with tip-fold-flat feature 
  • SE Convenience Package: cruise control, map lights, perimeter alarm ($345) 
  • MyFord & Sync Package: $735 
  • Optional six-speed dual-clutch automatic transmission 

 SEL: $21,065

  • Six-speed dual-clutch automatic transmission 
  • Four-wheel-disc brakes 
  • 16-inch painted aluminum wheels 
  • Piano Black grille 
  • Chrome belt line 
  • Body-colored exterior mirrors with integrated turn-signal indicators  
  • Six-speaker audio system 
  • MyFord driver connect technology  
  • Sync voice-activated communications and entertainment system  
  • Interior ambient lighting  
  • Leather-wrapped steering wheel with cruise and secondary audio controls  
  • Dual-zone electronic automatic temperature control • 60/40-split rear seats with tip-fold-flat feature  
  • Power front and rear windows with one-touch up/down on all windows  
  • Universal garage door opener 
  • Perimeter alarm 
  • MyFord Touch and Sony package: $995  
  • SEL Premium Package: rain-sensing wipers, leather-trimmed seats, 17-inch aluminum wheels, reverse sensing system, auto-dimming rearview mirror ($1,395)  
  • Optional Parking Technology Package 

Titanium: $22,765

  • 17-inch sport aluminum wheels  
  • Piano Black fog lamp surrounds with chrome accents 
  • Black headlamp surrounds 
  • Sport-tuned suspension 
  • Intelligent Access with push-button start 
  • MyFord Touch with 8-inch touch-screen 
  • Sirius Satellite Radio 
  • Sony audio system with 10 speakers including subwoofer  
  • HD Radio with iTunes tagging feature 
  • Sport seats 
  • MyFord Touch and Sony package: $995  
  • Premium Package: rain-sensing wipers, leather-trimmed seats, 17-inch aluminum wheels, reverse sensing system, auto-dimming rearview mirror ($1,395)  
  • Optional Parking Technology Package 
  • Optional Titanium Handling Package 

Prices do not include a $725 destination fee.

By Colin Bird | October 1, 2010 | Comments (31)

Comments 

Amuro Ray

Man, my concern is that this segment of car class is moving up in the $ scale...making cars more expensive despite the fact that car prices SHOULD go down now that our technology, production, labor, etc are all much better than, say, 20 years ago.

What was the last car that had power front windows only? I'm thinking Neon or Nubira early in the last decade.

Brady
That's the only one I can think of.
Also the new focus is very similarly priced to the outgoing model. the 2010 starts at $16,290

JM

i really hope VW is kicking themselves for cheapening the Jetta now that compacts are getting more expensive.

That's a decent looking car. Ford continues to do things right. I just saw that their sales figures are way up from last year

JM
I think the point is you can get a base 2011 Jetta for the less than the base ford and cruze. It might look really good compared to them in those trims.
Remember, the base Jetta is $14,995. the S trim of the Jetta is less too starting at $15,995 which has a/c and stereo.

Tony

Amuro Ray,

problem is not cars getting expensive. It is dollar becoming cheap. I wouldn't be surprised that if economy/corporations will do same as of now, the Accord will start from $30K in 3 years. We printing money, officially. There is no gold standard.

Style

VW Jetta and Dodge Neon offered power windows on front only.

J

What the heck?
The Civic's lowest trim does not have A/C but at least they have power windows all around.
Somebody was saying Honda was cheating, now Ford is doing worse.

Allen

No date on the ST? I want some Azbo in here!

Rockaby

Brady,
When Dodge first came out with the SRT-4 they only had power front windows. Really annoying.

I guess according to Style, all Neons were the same.

cody

i'd rather have a/c over power windows all around, but i'm from texas. maybe a/c is not as important as power windows in northern states....

Amuro Ray

The power window thg is REALLY an oversight...I mean, look at today's sub 14K vehicles, and most of them have PW as standard!

I have fallen in love with this car and gonna buy it.

Thank you, beautiful

I'll not buy it untill its price drops further.

I'll buy it at any cost.

d

since they have already started production I think the car will be on sale in January!!

Max Reid

Any idea as why the Hatch is priced more than Sedan even though its smaller.

Is this meant to discourage the buying of hatch. Focus had the hatch model until 2008 and then they stopped it. Is Ford trying to do the same with hatch again.

Hatch offers more trunk space than sedan and with this shorter size should be priced lesser.

Similar pricing is done with Nissan Versa.

Wow! its very lovely and beautiful car i wanna it.

This car look like my dream car .

M

This is a far cry from the Escort from just 10 years ago

This car is awesome and its look is very pritiy it made after think a lot.

This car is very dashing and show the standard of a rich man who have lot of money.

d

saw one at work yest, black hatch..looks awesome in person, it wuz a rental but had no cruise tho...

Ford Focus is a cute car and very good for a city drive. It has features and details that are attractive to the people. Moreover it is available in many colors. So you can choose whatever color that suits your personality.

The reviews on this vehicle have been mixed but I think that the vehicle is at a very reasonable price for entry level nowadays. But the top end price of 23K is a bit much. For that price, Id pick a Honda

Nice car. But, I think that it isn't that good. My friend has it, and he's not happy with it ..

wish i had the new version!

the cost of entry in the U.S. will be $16,270 for the base S sedan (*not including a $725 destination charge) just wondering why the consumer pays for the destination charge and i wonder how they come up with these charges are they really cheap in the state they are manufactured in? i mean regardless your paying basically so they can have the item so you can buy it i just dont get that.

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