Coda Electric Sedan Priced at $44,900

Coda Electric Sedan
Coda Automotive finally has a price for its all-electric Coda sedan, which will go up against the Nissan Leaf and Chevrolet Volt in 2011. The Coda will have a starting price of $44,900, excluding destination charges, charging dock, charging equipment and vehicle options.

With the EV federal tax credit of up to $7,500 (depending on your income), a Coda can cost as little as $37,400. California’s $5,000 tax rebate can lower the cost further. Other perks include access to California’s carpool lanes through 2015.

The Coda has a dependable range of 90-120 miles in all different driving and weather situations, the carmaker says. It will have the largest onboard charger of any EV, charging the car’s lithium-ion (iron phosphate) batteries in six hours with a 220-volt charger. The company also announced that its batteries are covered by an eight-year/100,000 mile warranty, the same as the Volt and the Leaf.

Only one trim will be available. The EV sedan comes in four different exterior colors, with either leather or cloth seats made from recycled materials. When we tried to reserve a Coda, we found out that leather upholstery will be subject to additional cost, according to the company’s website. Charging dock equipment and other vehicle options will also cost extra.

Speaking of reservations, the company is now taking them for a $499 refundable fee. The vehicle initially goes on sale in California, where dealerships are planned in Santa Monica and in the San Francisco Bay area. Coda expects to start selling the vehicle by the end of this year. The company wants to sell 14,000 Codas by the end of 2011 and expects a full market rollout by 2012.

When we first saw the Coda more than a year ago, it had a fairly mundane-looking interior that we criticized. Judging from the renderings for the production Coda sedan, the bottom half of the center console has been completely transformed, and it now features an 8-inch color touch-screen navigation system and environmentally friendly materials. The stick shift for the transmission in the concept we saw last year has been replaced with a rotary knob with four drive selections: Park, Neutral, Reverse and Drive.

With the Volt priced at $40,280 and the Leaf at $32,780, the Coda faces an uphill battle in persuading potential EV converts to go with its sedan instead of the established carmakers. The Coda does have the longest range available out of the three, but its anonymous exterior and interior styling and limited availability are serious detriments at the moment. But if the Leaf and Volt become hard to find, Californians may have no other choice to get into those coveted HOV lanes.

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By Colin Bird | September 22, 2010 | Comments (16)

Comments 

Amuro Ray

WHY THE HECK IS THIS EV SO DARN EXPENSIVE?

Everythg - the major parts at least - are outsourced: vehicle platform from China BVD (I think that's the brand), Engineering by Porsche, and tranny by Wagner. In the world of outsourcing, that should spell minimal R&D, thus CHEAP CHEAP CHEAP!

Is it 'coz of Porsche Engineering? Is this EV going perform like a Porsche in order to justify for its high price?

Or is it 'coz the sales volume is very low (thus high price to recover cost). If so, then why equip and market the car to be ALL environment, when Coda's selling it only in the warm CA? That means many of the "insulated" features going to waste, yet consumers are paying for them...for nothing.

Or is it 'coz Coda is including the $7500 tax deduction as part of its MSRP, just like most dealerships mark up $3500 in the past on Prius(es) 'coz they said that you'll get the $ back from tax deductions? That's so wrong, 'coz 99% of the time, you don't recover those from taxes (to the full amount).

I really see no incentive to buy this over the LEAF, esp if there's gonna be only sales kiosks to sell the vehicle, and serviceable only @ Walmart or Sears. You know, you can either buy 2 Prius(es) or buy 1 then convert it a plug-in hybrid at that price.

Amuro Ray

To DT,

As of now (and a couple of years ago), no more hybrid or EV can apply for the special status / sticker for HOV lane. That program has ended and not extended.

Tony

I would rather get Honda Fit.

65Chrysler300

Ugly. And if these cars were really "game changers" they wouldn't need government incentives to sell.

To answer the question on costs, yes I believe the high cost is due to the small size of production so they don't benefit from the cost of scale that Nissan and Chevy do for their two electrics. High cost and limited range is why electrics from boutiques haven't been a big success so far.

Amuro Ray

Thx DT, I didn't see the news in our local tv station. That gives me a reason to continue my reservation for the LEAF :)

As for cost, I was kinda joking, but did also believe that it has to do with the sales volume. I think that Coda is gonna flop this EV, even though I really hope that it's gonnabe a successful one. With CA having close to (or is it over?) 13% unemployment rate and plummeting real estate prices, 40K+ is so 2005 price. I really was hoping a mid-20 range since the vehicle, probably the battery pack too, is Chinese-made (so essentially slavery cost). Oh well, a man can dream...

RealGreen

Although scale has to do with it, this startup needs to make money now off of its vehicle sales. Every car needs to cover manufacturing/R&D costs, which will certainly not be the case for the Leaf. Selling at a loss is something the big car makers can float until costs truely come down.

J

I dont know if this start up is too late to the game. The major players have their EVS on the tip of the horizon while this company has no experience or track record in autobuilding or electronics. The chasis has to be sourced from China and I would not have picked the Daewoo Lacetti/Suzuki Forenza to start from and then crutial funding had to be put in to make the car seem like it was not based on an OEM design. These dollars could have gone into safety, environmental, or further quality checks to make sure it is ready for the American public. Honestly, wouldnt it have been easier to start on a vintage Corolla chasis instead like the Chinese are doing themselves? I hope for the best and will try one if i can but still very leery...

Dan

AR-

BYD (Build Your Dreams), not BVD.

Cell phones instead of underwear.

Though BVD could be a good analogy if this ends up being close to a piece of s*#&!

Ken L.

Sorry Coda, but this thing looks like should only cost between $11,000 - $13,000, I don't care how much technology is involved.

Zack

For the price of this EV, you could buy a new 2010 Prius and have enough money left over to buy enough gasoline to drive the Prius 356,000 miles!

Sorry Coda, no sale.

What the heck is this amount..!!! Sorry I can't read it....!!! I would rather buy a Honda model...

http://www.bucketlifttrucks.com

is it just me or does this car scream Suzuki Forenza?

Joe

@Randy, that was my first impression too.

Danny

I think the Mazda Miata would be a better choice body, it's light and sporty.Might need to buy stock in road service companies! tow tow tow

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