Tweet to Test Drive a Buick, Up to Two Hours

Buick_Tweet_To_Drive
Are you on the fence about Buick but don’t want to go to a dealership to see what all the fuss is about? Just use Twitter to setup a test drive with the automaker, and they’ll pick you up in a Buick at a time and place of your choosing. 

Starting in Chicago, Buick will allow consumers to book test drives with Twitter. The campaign, which Buick calls “Tweet to Drive,” is also scheduled to reach Austin, Texas, in September and Philadelphia in October. More cities could be added in the future. 

All you need to do is log on to Twitter and follow @DriveBuickChi. Then send them a reply, specifying a location and destination for your test drive in the Chicago area. 

Test drives will be available from 10 a.m. to 8 p.m. seven days a week. Test drivers will get in a 2010 LaCrosse or 2011 Regal for up to two hours, one way or round trip. Buick will pick drivers up anywhere within a 20-mile radius of downtown Chicago. However, we doubt they’ll wait outside of Whole Foods for you while you grocery shop. 

The object of this marketing program is to get more people to notice Buick, said GM spokeswoman Michelle Bunker. Buick has updated nearly its entire lineup over the past three years. Despite some robust sales for Buick – sales more than doubled in July – the brand is seeking to raise awareness of the LaCrosse and recently launched Regal with a younger demographic. 

The Buick test fleet has only one Regal, but more should join the fleet over time. Currently, the Regal is undergoing its initial launch marketing.

Tweet to Drive began Aug. 1 and ends Oct. 31 for the Chicago market. We have no further information on how the program will work in Philadelphia or Austin. However, expect similar setups with different Twitter accounts to Chicago’s program. 

There are age limitations and other rules as well as insurance forms to fill out with Buick’s program. For more information, check out Buick’s Facebook.

2010|Buick|Lacrosse/p>

2011|Buick|Regal

By Colin Bird | August 6, 2010 | Comments (6)

Comments 

Do we get to drive the car alone or do we have to hear a sales pitch for 2 hours.I can't drive safely when i'm being talked to non-stop by a stranger.If the person would sit in the back and say nothing,I'll do it.

Carl

I think this is a great idea and I would take Buick up on it except I'm not in my sixties.

sheth

very innovative idea. Haven't seen anything like it elsewhere so far.

Rodney, I am one of three ambassadors representing Buick and the Tweet to Drive campaign in Chicago, and I can assure you that there is no pressure and you will not hear a sales pitch. We want drivers to experience the car in a new and fun way while in beautiful Chicago. I can understand how making small talk with a stranger can be awkward, but the ambassador will quietly sit in the passenger seat if that is your preference.

Amuro Ray

@Chanthana,

Don't take it the wrong way...but having a stranger sitting next to you quietly is even MORE awkward than one doing small talk.

Kidd

I asked that people tweet a twitter message out for anyone in need for things that they must need to survive. Now I ask for a donation in honor of what you do have to give to 5 people. Your donation will allow three kids, boy age 5, girl age 3 and girl age1 to received toys and clothes for Christmas. Your donations will also stop two adults a daughter and a mother that lives in two different houses from going into foreclosure. They cannot make their mortgage payments. A letter was written from Habitat that stated, failure to make your payments is a serious issue and will result in your account being sent to foreclosure. Foreclosure would result in you losing your home and having to move out. Please remember that once your account goes into foreclosure, you will be responsible for the remaining balance of the loan, late fees, default interest, as well as any incurred expenses including attorney’s fees, end of letter quote. They have no, where else to go. Please help save their homes by sending donations for Ms Kidd and Ms James to Habitat for Humanity P.O. Box 16422 Mobile, Alabama 36616 (251) 4767171 and please send all clothes and toys to 1523 Airview Drive Mobile, Alabama 36605. Don’t let them loose the only places that they can call home. They need immediately help. Their house notes should have been paid once again on or before December 10, 2010 and has not been. As of December 13, 2010 they will be receiving another letter from Habitat. So please help them. Please help spread the word through other means, blogging, Facebook etc. Thank you

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