Jaguar, Land Rover May Expand Lineup

Land Rover Evoque
Jaguar and, to a lesser extent, Land Rover have been on a roll lately. Sales for Jaguar/Land Rover are up 46% for the year, and a lot of that growth has been at Jaguar, whose reengineered and redesigned 2010-11 XJ saw sales climb 608% in July and was the brand's best-selling model, usurping the XF. 

Now, Tata Motors Chairman Ratan Tata (owner of Jaguar and Land Rover since 2008) says, in a press release, he's considering widening Jaguar’s lineup by adding an all-new entry-level sedan, a new roadster and a station wagon. 

Jaguar's current roadster — the XK, which starts at $82,150 — is obviously pricey. Jaguar could design something smaller and more nimble. The wagon could either be a body-style extension of the XJ or XF, or it could end up being its own model entirely, akin to the Volvo XC70 or recent hatchback-like touring cars from BMW and Porsche — the 550 Gran Turismo and Panamera, respectively. 

The entry-level sedan is an interesting proposal. With the demise of the X-Type, Jaguar hasn’t offered a model for less than around $50,000. A model in the $35,000-$45,000 range could allow the company to compete better with best-sellers from Audi, BMW and Lexus. However, the X-Type is widely regarded as one of the biggest flops in recent luxury car history. Execution of the new model would be very important to a new model's success. 

Over at Land Rover, Tata says there will be a revamp and refresh of the entire lineup, starting with the all-new two-door Evoque (pictured above). No more information about specific model upgrades or timetables was given.

Comments 

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App
Ask.cars.com