Ford to Give Fiesta Buyers $50 Gift Card for Delays

Because of shipping delays accompanying the 2011 Ford Fiesta, Ford says it has issued gift cards as a thank you/apology. 

Buyers who’ve waited longer than a month for their Fiestas have been or will be issued a MasterCard gift card worth $50. Only buyers who already reserved and paid deposits on their Fiesta will get the card, so don't run out and expect one if you test-drive a Fiesta today. 

The delay centers around a hurricane that hit Mexico, where the Fiesta is built, and it's preventing delivery of the new subcompact. The short supply and high demand have made the Fiesta one of the fastest sellers on our Movers and Losers list for July, taking only nine days to move off dealership lots.  

Because of the demand and the hurricane, Ford’s dealers have less than one Fiesta on their lots on average, according to Bloomberg Businessweek. Ford has sold 4,377 Fiestas since the end of July, and another 6,500 to 7,000 are in transit to dealerships, according to Ford spokeswoman Angie Kozleski. 

Ford Gives Fiesta Buyers $50 Gift Card for Shipping Delay (The Detroit News)