Chevrolet Suburban Turns 75 Years Old

Chevrolet Suburban 75th anniversary
What is the longest-running nameplate in automotive history that’s still kicking it today? Is it the Ford F-Series, the Chevrolet Corvette or maybe the Toyota Land Cruiser? Those nameplates, despite being more than 50 years old each, have nothing on the longevity of the Chevrolet Suburban, which just reached its 75th anniversary. In celebration, GM has released a Special Diamond Edition Suburban. 

The 1936 Chevrolet Suburban Carryall was fairly innovative for its time, featuring an all-steel wagon body mounted on a commercial chassis. Back then, the Suburban had two doors but could still carry eight passengers in three rows. It had a starting price of $675, or $10,990 in 2010 dollars. 

Looking at the Suburban's nine redesigns, you see a car that has steadily progressed with time. The model has seen the introduction of hydraulic brakes (1935), safety glass (1937), tinted windows (1953), GM’s patented small-block V-8 (1955), four-wheel drive (1957), three-door body style (1967), air conditioning (1965), four-door body style (1973) and airbags (1995).

The Suburban mainly stayed a commercially oriented vehicle, but it slowly gained a consumer audience that exploded during the '90s SUV craze. That SUV mania even spawned a short-wheelbase Suburban; you may know it as the Chevrolet Tahoe. 

Overall, the Suburban's evolution is very reflective of American culture over the past 75 years, including our changing buying habits. Today, like in the beginning, SUVs are reverting to being a purchase by folks who need them for towing and hauling. Vehicles like the 2011 Ford Explorer are even trading in their traditional body-on-frame setup — the thing that gives an SUV its SUVness — to stay relevant with American buying habits. 

Still, sales of the Suburban are up 43.7% in 2010, and with so few competitors in the full-size SUV category, GM might want to hold on as other entries wither on the vine. 

The 2010 Special Diamond Edition Suburban is on sale now, with two-wheel-drive models priced at $55,995 and four-wheel-drive models priced at $58,740.

2010|Chevrolet|Suburban 1500

2010|Chevrolet|Suburban 2500

Comments 

Nice this old cars..

Derrick G

Interesting factoid: several other makers used the name Suburban, as late as '78 even. GM got an exclusive trademark in '88.

Paul

Plymouth used the Suburban name thru 1978 I believe.
They even had a Sport Suburban!!

And no, a Tahoe is not an offshoot of Suburban.Tahoe is a 4 door K-5 Blazer...the 2 door model being dumped back in the 90s.
Of course you could always say the 1969 Blazer was a shortened 4wd Suburban.

bfw

Whats interesting is it only had 9 redesigns in 75 years. Really not that many. Not much spent on research and development there. No wonder GM keeps it. Big profits!

Mike

Did they have the name Suburban in 1936? I wonder what made them choose it in such an age?

I have owned a 53, 67, 84 and 94 BURB 4x4 great trucks. The 94 still in service with 287,684 on the odometer as of Aug 2010 and the drive train is original. Maybe a 2010 Diamond Edition should replace the 94?
TopDogTom
SmallDogTrainingEtc.com

That's a great collection based on the picture. I never thought that the Chevy Suburban is really quite that old in age. Well, due to it's high performance and reliability, it's name continues to live on and grow more in the automotive industry.

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