Ford Reduces Distractions by Limiting Sync Features
Ford is responding to public pressure to fight distracted driving by adding a “Do Not Disturb” feature to its new MyFord Touch system as well as other “lock-out” provisions.
The “Do Not Disturb” button will block incoming phone calls and text-message alerts while the vehicle is moving. Incoming calls will be diverted to your cell phone’s voicemail, but the driver can still make outbound calls. Sync’s 911 Assist feature can still call for emergency services so long as the feature is enabled.
Ford also enhanced its audible text-messaging system by adopting a Bluetooth standard called Message Access Profile, allowing Sync to read aloud incoming text messages with improved accuracy.
Ford has tried to limit distractions even further by reducing the amount of features that are accessible when the car is in Drive. Features that are locked out include pairing a Bluetooth phone, web browsing, playing videos and browsing photos. Anything that requires typing on the keypad is prohibited while the car is moving.
Of course, you still can use Sync’s primary functions even with “Do Not Disturb” turned on. These include accessing music and making outbound calls. The 2011 Ford Edge and Lincoln MKX will be the first vehicles to offer the “Do Not Disturb” button when those vehicles go on sale later this year.
All 2011 model year vehicles with MyFord or MyLincoln Touch will also get this new feature, but we don't know how widespread the system will be.



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Will they have a firmware update for the models already in service?
According to Ford,the new feature is a part of the MyFord Touch system (the second-generation of SYNC), and therefore will not be applicable to previous versions.
I don't think MyTouch is "second generation" it's a separate interface/dashboard design which uses new and old sync features.
Regardless, it will not be on all new Ford's in 2011 so this feature won't be either. It'll likely phase in over time.
I think the option is great, much better than some cars where you can't program the navigation system while driving. The choice is nice. Personally, i'd go with an aftermarket radio before getting one of those. My car is my personal electronic kingdom