Subaru Checks-In: Add a Badge to Your Subie

If you — or some of your social media chums — battle it out for badges on Foursquare, then Subaru’s latest accessory will be right up your alley, presuming you own a Subaru.

The automaker is offering customizable badges for owners to put on their very non-virtual cars. You get to pick a single emblem that shows how many Subarus you’ve owned — up to 10 — and then add up to 12 lifestyle badges after the fact. Those include icons for activities like biking to more conceptual “love” or “environment” badges.

The Badge of Ownership — as Subaru is calling it — is free, and you can order them here, but you must provide a vehicle identification number. You also can return to the site and order more badges as they become available, free of charge.

So far, Subaru says it has received about 7,000 badge requests since the program launched in late May without any press releases or external promotions. There’s also a form for owners ordering badges to request a new lifestyle badge not yet offered. Subaru spokeswoman Heather Ward says the most common request is for a motorsports badge.   

Comments

Unfortunately, I think this is going to be huge :)

Someone in Subaru's marketing department is doing their job.

I heard Apple is issuing a badge for their iPods, iPhone, and iPad's. Could not resist since these two crowds normally hang out together...Stop the insanity folks! You're being dupped by mass marketing!

Umm, do they have a lifestyle of someone sitting on the couch? That one's mine.

WOW! they actually have one for the LGBT community? that actually suprised me. my love for Subaru just grew a little more.

There's one for 100K miles? 100K is just getting started. ;o)

Honda has 100k miles club. Some cool photos there of cars with 300-400K miles. Wow.
I mean, my current Protege > 170K and I had a Nissan with 186K but really...

This badge is a definition of:
"If you have nothing better to do... Baby your car."

Serious. Another day I saw a polished aluminum Cobra. I talk to the guy, how he customized things. I understand to have such baby, when it is rare, handmade and so on. But Subaru?
Come one. If we spent time equal to what we spend for our cars, TV sports, for self education, we as country would be in much better shape.

I want the GM badge that reads, "My second Government Lemon".

hello..
I heard Apple is provision a badge for their iPods, iPhone, and iPad's. Could not dissent since these two crowds commonly fix out together...Act the insanity folks! You're beingness dupped by collection marketing...
lucy

It is a trick that I think will last. Pride is at stake for drivers and especially those who prefer the Subaru. This is based on Subaru and representatives. Exploits the human being.

I would possibly, and only possibly, agree with you if the badge costed a chunk of change...but free? Really, you think that's some sort of mind trick?