Movers and Losers: May 2010

More 2011 model years arrived on lots last month, and, not surprisingly, they sold pretty quickly. But we saw some trends developing in May.

Twelve of the top 20 Movers were SUVs, crossovers or trucks, and for every small, thrifty crossover on the list, there’s a heavy-duty pickup truck.

A number of luxury marquees fill the Losers list, and it looks like if you’re shopping for a 2010 luxury car, this may be a good time to start looking. 

Again this month we’re picking a few models that are taking well beyond May’s average of 50 days to sell from the day they arrive on the lot that are also highly regarded by our editorial staff.  These are cars that dealers may be more apt to deal on for no other reason than not being popular with the masses.

The full lists, along with our methodology, are below.

May Movers
  • 2011 BMW X5: 6 days
  • 2011 Mercedes-Benz E350 Cabriolet: 7 days
  • 2011 Ford Mustang coupe: 9 days
  • 2011 Toyota Avalon: 10 days
  • 2011 Ford F-350 crew cab: 12 days
  • 2010 GMC Terrain: 13 days
  • 2010 Toyota Highlander: 13 days
  • 2011 Scion xB: 13 days
  • 2010 Chevy Equinox: 14 days
  • 2010 Hyundai Tucson: 14 days
  • 2010 Toyota RAV4: 14 days
  • 2010 Audi Q7: 15 days
  • 2011 Ford F-250 crew cab: 15 days
  • 2010 Subaru Outback: 16 days
  • 2010 Audi Q5: 17 days
  • 2010 Toyota 4Runner: 17 days
  • 2011 Honda Pilot: 17 days
  • 2011 Hyundai Sonata: 17 days
  • 2010 Audi A5: 19 days
  • 2010 Lexus LS 460: 19 days
May Losers
  • 2010 Jaguar XFR: 222 days
  • 2010 Volvo C70: 188 days
  • 2010 BMW X5 M: 175 days
  • 2010 Hyundai Sonata: 168 days
  • 2010 Mitsubishi Lancer Sportback: 166 days
  • 2010 BMW 750 Li: 166 days
  • 2010 Mitsubishi Eclipse Spyder: 138 days
  • 2010 BMW 535i: 137 days
  • 2010 BMW 128i coupe: 133 days
  • 2010 Ford Mustang coupe: 132 days
May Picks
  • 2010 Scion xD: 108 days
  • 2010 Mini Cooper Clubman: 99 days
  • 2010 Mazda MX-5: 94 days
  • 2010 Volvo S80: 89 days
  • 2010 Nissan Cube: 84 days

About the Lists
The Movers and Losers list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other sites. We’re now focusing on only the 2010 and 2011 model years.

For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. For Losers, we have removed any threshold to now reflect phased-out models because many shoppers might be looking for an outgoing model year to match with a greater incentive.

By David Thomas | June 10, 2010 | Comments (10)



A lot of these make sense to me. But, the Avalon does not. And the Q7 hasn't changed in several years so their must be a good lease offer on them now.

I think with the Avalon they just didn't anticipate the rise in demand their MCE was going to generate. Demand still isn't huge -- I'm pretty sure the LaCrosse still outsells it and that Taurus volume is still about twice as high -- but the sales jump may have just been higher than expected.


I'm pretty sure that the Buick LaCrosse and Ford Taurus are bolstered by strong fleet sales. When I picked-up my rental yesterday I walked past at least ten LaCrosse and about fifteen Taurus. I wish I could get the new Avalon but as usual I get stuck with either the Enclave or Impala.


and my related link is deleted again by editor. Purge like Stalin!



2011 models tend to have short stays on dealer lots, especially when they are new and substantially upgraded over the 2010 model. Toyota has had several 2011 models on this list already this year. They usually drop after supply builds.

Lacrosse and Taurus are handily outselling Avalon. Ford doesn't break out retail vs fleet percentages for any models but GM said May was best retail month for Lacrosse with 93% retail sales. The Avalon appeals to the folks who have always brought Avalons but its design is staid and lacking the dynamic look of the Lacrosse or even Taurus. I do believe the Avalon outsells the Genesis though.

Its funny to me that every successful American car is dismissed by "fleet sales" even when there isnt any data to back that up.The Lacrosse nor taurus have really offerd generous incentives so I would think both are doing well from a retail perspective.

Christopher V

Go to your local rental car lot and you'll see the lot is littered with GM brands. That doesn't mean they are bad cars but it hurts resale value and damages the brand name.
I work for a medical lab testing company and we just took delivery of five hundred new vehicles. All of them are Malibu, Impala, and Lucerne. After having a lot of trans problems with my Malibu I'm going with the Lucerne.


sheth I agree on the domestic. Last 2 of 3 rentals have been the foreign makes. First was with Alamo, had a range of Sentras to choose from till they came last minute with a Cobalt. Next rental from Hertz was a Corolla, which I skipped and got a Prius. (Over half the cars at the Orlando Hertz were Toyotas). Next rental was from Hertz again and got a Kia (Optima I think) whatever it was it was terrible but most the lot were not domestics. From what I have seen the rental companies use to just use the domestics but now it is pretty well mixed. Honda and VW is about the only ones that are not that common to see in a rental lot.


"hat doesn't mean they are bad cars but it hurts resale value and damages the brand name. "

Not the Lacrosse. Hence my point. I understand the Impala is a GM car- but its not a Lacrosse. The Impala has been out for 5 years and has ALWAYS been used by rental agencies and government. I am talking about the new products like Lacrosse and Equinox. I just provided data showing that 93% of Lacrosse's sold last month were RETAIL.

The Malibu has always been a strong rental seller and now its making up for G6 sales to rentals. Altima and Fusion are also strong rental sellers. I suppose you didnt see all those Altimas last time you visited a lot.


the last time I rented a car (got an Altima) almost all the available cars were import brands. They offered me a Matrix or Altima hybrid. The only domestic was the Hertz corvette.


good time to get the sweet XFR? :)

Derrick G

It needs to be pointed out that 500 cars going into a motor pool is a bit different than into a daily rental fleet. Companies buying for their employees typically keep them until they have lots of miles, unlike rental fleets. And they're not usually very well equipped, so they don't compete as much with private party offerings.

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