Lincoln Rolls Out Free Maintenance Incentive

While many luxury automakers offer free maintenance as a rule, Lincoln is rolling out a short-term incentive through Sept. 7 on all new Lincolns for free maintenance.
 
The program covers scheduled maintenance — including oil changes, tire rotation, inspections and wear-and-tear items like windshield wipers and brake linings — for three years or 45,000 miles. Ford is trying to shine a spotlight on Lincoln as it phases out Mercury this year.
 
The free maintenance program begins today and applies to all new 2010 and 2011 models.

Comments

They should do this for Mercury instead to help clear out the inventory.

A program like this might increase resale values. BMW does it on their leases so people know the cars are keep care of.

I have it on my 2010 VW CC and I love that I don't have to worry about maintenance costs. It is just one less surprise bill!

This just seems like a poorly executed gimmick to increase Lincoln awareness. It almost makes Lincoln sound "high maintenance" and that Ford is doing the customer a favor by taking that burden away for the time period where breakdown is unlikely anyway. Once you get beyond 45,000 miles you may get shocked by the big dollar items on the maintenance schedule that will hit shortly afterwards....say around 60K.