Movers and Losers: April 2010


Our monthly list of swift-selling models is back. And it seems that new cars and trucks from the 2010 and 2011 model years sold pretty rapidly in April, staying on lots an average of 46 days.
We’ve extended the Movers list to 20 models, while losers remain just 10 deep. But we’ve added some of our own personal picks of solid buys that take a much higher average number of days to sell; shoppers may want to take advantage of these models' dust-gathering abilities.
The lists and our methodology are below. We know this list often leads to debate, and there are a variety of reasons why a car may have a short stay on lots, but we welcome you to voice your opinions in the comment section.

  • 2011 Toyota Avalon: 6 days
  • 2011 Ford F-250: 7 days
  • 2010 Hyundai Tucson: 10 days
  • 2011 Honda Pilot: 12 days
  • 2010 Toyota Highlander: 12 days
  • 2010 Toyota RAV4: 12 days
  • 2010 GMC Terrain: 13 days
  • 2010 Subaru Outback: 13 days
  • 2011 Hyundai Sonata: 14 days
  • 2010 Chevy Equinox: 14 days
  • 2010 Audi Q7: 15 days
  • 2010 Lexus LS 460: 15 days
  • 2010 Toyota 4Runner: 15 days
  • 2010 Mercedes-Benz E550: 16 days
  • 2010 Mercedes-Benz GL550: 16 days
  • 2010 Acura MDX: 18 days
  • 2010 Land Rover LR4: 18 days
  • 2010 Mercedes-Benz GL450: 18 days
  • 2010 VW Jetta SportWagen: 18 days
  • 2011 Toyota Sienna: 19 days


  • 2010 Jaguar XFR: 192 days
  • 2010 Suzuki SX4 Sportback: 286 days
  • 2010 Mitsubishi Eclipse coupe: 173 days
  • 2010 Volvo C30: 166 days
  • 2010 Hyundai Sonata: 156 days
  • 2010 Volvo C70: 128 days
  • 2010 Toyota Tundra: 128 days
  • 2010 Ford F-450: 127 days
  • 2010 Mitsubishi Eclipse Spyder: 123 days
  • 2010 Dodge Ram 1500: 114 days Picks

  • 2010 Toyota Camry: 80 days
  • 2010 Nissan Versa sedan: 90 days
  • 2010 Mitsubishi Lancer Sportback: 99 days
  • 2010 BMW 135i coupe: 100 days
  • 2010 Toyota Yaris sedan: 106 days

About the Lists
The Movers and Losers list reports the average number of days it takes to sell models from the day they arrive on the lot until the final paperwork is signed by a buyer. This is not a days-of-inventory list like you may find on other sites. We’re now focusing on only the 2010 and 2011 model years.

For Movers, we only list vehicles that pass a certain threshold of sales in order to weed out limited editions, ultra-high performance cars and others that might skew the numbers or otherwise inaccurately portray popularity. For Losers, we have removed any threshold to now reflect phased-out models because many shoppers might be looking for an outgoing model year to match with a greater incentive.

By David Thomas | May 6, 2010 | Comments (14)



What is the Picks list?

As it says in the second paragraph
"But we’ve added some of our own personal picks of solid buys that take a much higher average number of days to sell; shoppers may want to take advantage of these models' dust-gathering abilities." picks - "But we’ve added some of our own personal picks of solid buys that take a much higher average number of days to sell; shoppers may want to take advantage of these models' dust-gathering abilities."


The Dodge Ram used to sell so well. What happened?

Good question, especially since the new one got pretty good reviews across the board. I'd guess the bailout didn't help.


I really like the expanded list and the addition of the picks. I was surprised to see MB have more on the list than GM but then again with GM's problems maybe that's to be expected. I see Toyota has rebounded from the media recall mania as they lead the way with six spots on the list.

Thanks Carmen! Appreciate the kudos.


I'm surprised to see the 2011 Sienna up there, simply because when we bought ours the dealers (we comparison-shopped) seemed pretty desperate to give us a great deal ...

I was surprised too, because its total sales are definitely not great. I'm guessing they may be having some supply issues? Not sure.

How are you liking it btw?

Amuro Ray

Evidently shown on the list is our addiction to oil - it's rising again...

85% of the hot selling vehicles are SUV/CUVs . Yeah, I know that these are now more fuel efficient, but still not close to anywhere like, say, a Yaris or Versa.

And if one argues, "some family needs larger vehicle," then get a minivan!

Oh well, bad habits just can't be changed, I guess.

Derrick G

I think it'd be good if each time you published this list, you'd make it clear that it's a resource for those looking for bargains to know where to and where to not look more so than a measure of a vehicle's success. Then it wouldn't produce so much contention.


What about the 2011 Kia Sorento?



I like our Limited fine so far (for a minivan). The steering initially seems nicely weighted. Then I realize that, with some more spirited driving, feels like the resistance is not linear.

Things I like at this point: keyless access ("Smart Key," works very well like BMW's), puddle lights, roominess (Odyssey doesn't have AWD, I hate SUV's), dual moon roof, power seat can go really low so I don't feel like I'm about to flip over the hood.

Dislikes: navigation maps are not as up to date as they say, navigation timing of prompts is poor (vs our Garmin), navigation has annoying pop-up screen that you cannot disable (can you tell I do not like its navi system), needs more torque so it won't have to downshift everytime there's a slight incline (even if you just want to keep the same darn speed), fake wood and cheap plastic on a $45k minivan, second row seats are too difficult to slide fore-and-aft, needs a bigger gas tank (I like to get at least 400 miles with 3 gallons left).

On par (with what I've read of the Odyssey et al): ride, handling, acceleration, JBL stereo, leather surfaces, fuel economy (21 for my average so far, about 1500 miles on odo).

Fast movers are the vehicles with really good incentives and discounts... any car can become a big mover if they drop the prices. I wouldnt choose a car just because it sells.

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