Dealer Pimps Rides to Pay Rent

Randall Reed, owner of seven car dealerships across Texas, took advantage of the economic downturn last year and bought out a competitor, boosting his own Ford-Lincoln-Mercury sales volume. But there was a catch: As a part of the purchase, he found himself saddled with an expensive 151,000-square-foot service department. However, he got the bright idea to transform it into a fantasy land for customizing vehicles.

Reed Auto Design is now a full-scale car customization outfit. Even as new-car sales have become less profitable, RAD (as it’s called) has helped turn the site into a money-maker: For the first time, the dealership and design facility combined to cover the property’s pricey $80,000 a month rent for April.

RAD will do just about anything to a car. Any modification, any adjustment, RAD will take care of it. A complete performance exhaust system for your Mustang? F-250 mud rubber? A set of wheels and tires worth $7,500? If a car owner wants it, RAD is happy to oblige.

RAD has even taken a Ford Fusion Hybrid and transformed it into a 300-horsepower, turbocharged “hyperbrid” (that sounds immensely expensive).

During a time when it’s so hard to turn a profit on the back end of a new-car sale, unorthodox approaches such as the addition of customizing dealer shops may be a way for dealers to boost profits.

Dallas-Area Car Dealer Finds Revenue in Customizing Vehicles (Dallas News)



What a great idea and I'm not surprised it's doing well in Texas as their economy is doing well. I'm not political but less government does appear to go a long way for the health of a states economy.


What a sweet ride!

I love it! Totally agree with, Kyle. I love seeing American's taking risks like this. And I absolutely love that it is succeeding.

Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App