Toyota Incentives May Continue Through Summer

On the heels of Consumer Reports branding the Lexus GX 460 a “safety risk” and a recall of 600,000 Sienna minivans, Toyota will likely look to extend its current incentives to encourage sales, industry analysts say.

In March, Toyota introduced no-interest loans and discounted leases on most of its vehicles to help it weather the blowback from the recall of its vehicles for unintended acceleration (not to mention the Prius brake recall). According to analysts like Jesse Toprak of, Toyota will probably have to extend these deals through the summer. As he told Business Week, this could mean until August. With Lexus in the news, it may mean that incentives will extend to the luxury brand as well.

The discounts allowed Toyota to make a 41% sales gain in the U.S. in March despite recalling 8 million vehicles worldwide, including 6 million vehicles in the U.S.

Right now, the incentives are set to end May 3.

Toyota Quality Woes May Keep U.S. Discounts in Place (Business Week via DriveOn)


Post a Comment 

Please remember a few rules before posting comments:

  • If you don't want people to see your email address, simply type in the URL of your favorite website or leave the field empty.
  • Do not mention specific car dealers by name. Feel free to mention your city, state and brand.
  • Try to be civil to your fellow blog readers. This blog is not a fan or enthusiast forum, it is meant to help people during the car-buying process and during the time between purchases, so shoppers can keep a pulse on the market.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
view posting rules

If you have a TypeKey or TypePad account, please Sign In

Search Results

KickingTires Search Results for

Search Kicking Tires

KickingTires iPhone App