New York Unveils New Required License Plate

Empiregoldplate

The new “Empire Gold” license plate unveiled by New York state this week will be a requirement for almost all registered vehicles next year. The blue lettering on gold background will replace the plate with images of Niagara Falls and New York City’s skyline. Although we’re not New Yorkers here at Cars.com, we feel sympathy for the drivers who must affix these new plates to their bumpers.

The New York Department of Motor Vehicles says the move is due to the degrading reflectivity and “general integrity” of the current plate. The plates have been around for more than 10 years, but that obviously does not mean all license plates in New York are that old.

Perhaps, the budget-busted state is looking forward to collecting $25 on top of registration renewals and new registrations fees (plus $20 if you want to keep your old lettering). This will raise $120 million for the state’s general fund.

You’d think if New York was going to make all of its drivers get new license plates, it would at least go with a design that avoided outright offending the eye. Kind of like the New York Jets throwback uniforms.

New NY State License Plate Revealed—And Required on All Cars (Gothamist)

By Stephen Markley | November 11, 2009 | Comments (19)

Comments 

Juan Carlos

only hurts the poor. and why can't they just keep the design and get new plates?

Derrick G

Oh come on. Get a clue. They're not talking about reflectivity so you can see the car. They're talking reflectivity of the area AROUND the characters of the tag number, which aren't reflective, so the number can be read at a distance when illuminated by a follow vehicle's headlights. Did you even get it any thought at all before echoing that ignorant clerk's statement?

Roger

we just changed to new plates about 6 years ago, the old liberty plates lasted over 15 years.

Jordan

To Derek G:

Did YOU give any thought to proofreading your comment before posting it? If you are going to trash someone elses comments then at least have the courtesy do so with proper grammar.

Tony

Jordan,
take your grammar s@#t with you.


I don't see any problem with the design. What is the problem?

J

Fugly plates...Ow, my eyes!!

tscurt

New Jersey laughs at you!!!

d

this would look good on the "retro" camaro!

Ken L.

As a resident of the great state of New York, I am truly disappointed that this will be our next license plate. Perhaps the state is trying to have more people fork over additional monies for vanity plates from varies organizations/causes? As it stands, this plate will truly ruin a beautiful modern or futuristic looking car. These belong on "classics". I hope this falls flat in the face of whoever came up with it.

Looks like the design for a bad can of beer.

sarahsmile90

Unfortunate.

LP

omg....

This would be plausable in the 70's....not 2010. This would not look right on an s-class or a BMW 7-series or any other nice car for that matter nd certain others as well. As a New Yorker, I'm goin to miss the current plates nd hope that they quickly change it in the next few years, because this is just unacceptable.

INFAMOUSTRINI

THE PERSON WHO CAME UP WITH THE IDEA OF NEW PLATES SHOULD TAKE THAT PLATE,TURN IT SIDEWAYS AND STICK IT!!
LAND OF OPPORTUNITY MY A$$,LAND OF RIP OFF MORE LIKE IT....ITS ALL BUSH'S FAULT

paul

i thought New Jersey had ugly plates now New York will.

Zack

Who cares what it looks like - how much do they charge for the yearly registration? In some states you pay up to $800 plate fees for vehicles like Land Rovers. What a ripoff.

THE TRUTH ABOUT THE LICENSE PLATES

http://www.stmarksonline.us/EMPIREGOLD.HTM

1. For the Last Few Weeks Western Upstate Republicans have been protesting the new plate.
Saying "This will burden upstate residents because the people up here have four cars per household and people in the New York Metro Area can take The Long Island Railroad, Metro North, New York City Subway"
This is not true - Most families on Long Island have between three or five cars as well and we pay 50 dollar surcharge on our Registration for the MTA, 20 dollar surcharge on our license for the MTA and 37 dollars NYSI compared to 21 upstate and we pay more in property taxes. The Governor of New York State said if the Legislator can find new ways to close the budget then he will remove the plate idea, but what really is going to happen is listed below in number 2.

2. Yes, you will have pay for the license plates 25 dollars a set, and what the Western upstate republicans want to do is scrap the new plate idea and keep the current plates. SOUNDS good right, Wrong, What the western upstate republicans want to do is FIRE New York City police officers, CLOSE New York City Firehouses CUT School aid, in turn would mean higher property taxes. WHAT ARE THEY NOT TELLING YOU......
THAT NEW YORK STATE LAW REQUIRES NEW LICENSE PLATES EVERY TEN YEARS, WHICH WOULD MEAN THAT IN 2011 YOU WOULD BE REQUIRED TO BUY NEW PLATES. THE GOVERNOR SAID WE MOVED THE PLATES UP A YEAR SO WE WOULD NOT HAVE TO CUT PROGRAMS. SO YOU WILL BE GETTING NEW PLATES EITHER WAY IN 2010 OR 2011.

3. Why are the western upstate republicans doing this, So they can win your vote in 2010 and then make you buy a plate in 2011.

4. The Answer is simple Keep the plate program, we do not want programs cut and then still have to get a new plate in 2011. We do not want our property taxes to go up anymore on Long Island.

5. Call your State Senator, Assembly Person and tell them you support the plate program becase of these reasons and you are not blind to what is going on. Call Before they cancel the program. New Plates also keep people off the road who do not have insurance.

http://www.assembly.state.ny.us/

http://www.nysenate.gov/

What should be done is if you are getting replacement plates for current Empire Blue plates you should charge the old rate of 15.00 dollars. For New Registration transactions at DMV offices for Plates Charge 30.00 dollars after April 1, 2010 when issued the new Empire State Gold Plate.

chris

yellow on my green camaro, going to look fckin pathetic

That70sMan

You people should 1) get a life and 2) get your eyes checked. How DARE you call the Empire Gold plates ugly!! I am so happy that at least someone had the decency to bring back the 70s this way. I was one of the first to change to these plates on both of my cars, one being my 74 skylark. Now I really feel like I am back in the good old days! Dig it?!

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